Wylie's Writing Tips archives

Missed an issue? Catch up here

August 2010

July 2010

End of story? | June 2010

The news of storytelling’s death has been greatly exaggerated

Give great verb | May 2010

‘Spank those naughty little oxidants’

Pull the trigger | April 2010

Create an environment for your message

One or 1,001? | March 2010

Why ‘one individual trumps the masses’

What’s the cost of ‘niggling’? | February 2010

Do all those tweaks really add value to the bottom line?

Snip your sentences | January 2010

How long is too long?

Readers want less | December 2009

Establish copy length limits

Streamline your sentences | November 2009

Add a word, reduce comprehension

Do readers skip your paragraphs? | October 2009

Readers make at-a-glance decisions about your copy based on paragraph length

In your own words | September 2009

Become a recreational word coiner