Wylie’s Writing Tips archives
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2011 issues
Now you see it
Graphic storytelling teaches better than text
December 2011
Don’t commit verbicide
Streamline syllables with action words
November 2011
Paint the schnauzer
Find examples to illustrate your point
October 2011
Pleading for shorter sentences
Sentence length one of top 2 predictors of readable copy
September 2011
Take the (other) Flesch test
Make your copy measurably more interesting
August 2011
Can you read me now?
21% of U.S. adults have trouble using a street map
July 2011
Do sweat the small stuff
Find the telling detail
June 2011
‘Obstinate popinjays swarm the airwaves’
Communicators model Loren D. Estleman
May 2011
Model the masters
Make a mentor of your favorite writer
April 2011
Inside the box
To reduce unsubscribe rates, send more email
March 2011
Make it about me
Focus news stories on MOI
February 2011
Avoid alphabet soup
Alphabetical structure isn’t as easy as ABC
January 2011
2010 issues
Spray, delay and walk away
Try a triad of rhyming words
December 2010
Find your focus
Tighten your angle
November 2010
The Weakest Link
You’re not still writing ‘click here’ and ‘read more,’ are you?
October 2010
Make ‘em laugh
Three ways to get more humor into your writing
September 2010
Chain reaction
Links distract readers; embed them anyway
August 2010
Template your story
Create fill-in-the-blanks story forms
July 2010
End of story?
The news of storytelling’s death has been greatly exaggerated
June 2010
Give great verb
‘Spank those naughty little oxidants’
May 2010
Pull the trigger
Create an environment for your message
April 2010
One or 1,001?
Why ‘one individual trumps the masses’
March 2010
What’s the cost of ‘niggling’?
Do all those tweaks really add value to the bottom line?
February 2010
Snip your sentences
How long is too long?
January 2010
2009 issues
Readers want less
Establish copy length limits
December 2009
Streamline your sentences
Add a word, reduce comprehension
November 2009
Do readers skip your paragraphs?
Paragraph length is a visual cue for readers
October 2009
In your own words
Become a recreational word coiner
September 2009