Happy Thursday,
I hope you’re having a great week!
✈️ I usually spend a couple of months outside the country this time of year. But a dear family member is undergoing treatment for a severe illness. So I’m staying close to home this year.
Living vicariously: If you’d like to tell me where you’re going on vacation this year, I’d love to hear from you. Just reply to this message.
Master the Art of Storytelling
1 quote, 1 stat, 1 tip & 1 tool for writing better stories
1. Stat
People are 22 times more likely to remember facts if those facts are part of a story, according to cognitive psychologist Jerome Bruner.
2. Quote
“Facts tell, stories sell.” — Anonymous
3. Tip
Want to find a good story? Ask When questions. When questions go to moments of pain, moments of change, moments of crisis and moments of decision. Try questions like, “When did you realize this problem had gotten out of hand?”
4. Tool
Learn more ways to improve your brand stories. Help your group learn to Master the Art of Storytelling. Or schedule one-on-one or group coaching sessions.