4 ways to reach your email recipients
In today’s fast-paced world, people spend an average of just 51 seconds reading their email newsletters.
How can you craft concise, engaging newsletters that convey your message in a minute or less? Take a cue from Axios, renowned for its Smart Brevity approach.
Check out these key takeaways from a recent Axios AM issue:
- Keep paragraphs short. Axios averages 1.3 sentences per paragraph. That’s perfect for emails and other screen reading. Make your paragraphs hyper short for the hyper world.
- Target short sentences. Axios averages 20.6 words per sentence. Actually, 21-word sentences can be hard for people to follow. Outwrite Axios: Make your sentences shorter and sharper.
- Aim for 5 characters per word. Axios covers science, technology, business and health in an average of 5-letter words. Regardless of your topic, short words make it clearer to more people.
- Cut passive voice. Passive drains the energy from your message, makes sentences longer less engaging. Axios hits 0% passive. Why not you?
❤️ Are you ready to be loved by your recipients?