Wylie’s Writing Tips archives

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How long should email newsletters be? [Data!]

How long should email newsletters be? [Data!]

People average 51 seconds on e-zines

What’s the right length? Email newsletters of about 200 words get the greatest clickthroughs. So why not write 200-word e-zines?

September 18, 2018


How much time do people spend reading for fun?

How much time do people spend reading for fun?

Americans average 16.5 minutes a day

All time low: Americans spend less than 20 minutes a day reading for fun. How much of that time do you think they’re spending on your piece?

September 11, 2018


How to write short sentences

How to write short sentences

Check, find & cut long sentences with these Word tools

Check it out: Microsoft Word tools let you check sentence length, find long sentences and cut them into short sentences.

September 04, 2018


Customize e-zines, don’t just personalize them

Customize e-zines, don’t just personalize them

Segment lists to nanotarget newsletters, e-blasts

Bespoke content: Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers.

August 28, 2018


‘OK, Google: How do I do SEO for voice search?’

‘OK, Google: How do I do SEO for voice search?’

Optimize for Alexa, Siri and other digital assistants

Optimize for voice search: Half of all searches will be via voice by 2020, according to comScore. Are your webpages, posts and other pieces optimized for voice?

August 21, 2018


Write it like Winston

Write it like Winston

Make Churchill your muse

Word from the wise: Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his?

August 14, 2018


Is the juice worth the squeeze?

Is the juice worth the squeeze?

Fraction of Selection model shows how readers choose what to read

Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model.

August 07, 2018


The big squeeze

The big squeeze

Try compression of details for PR leads

Main squeeze: Make it juicy with compression of details.

July 31, 2018


Urgency boosts email engagement

Urgency boosts email engagement

It may be the most effective approach

Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership.

July 24, 2018


Get to the point faster in PR

Get to the point faster in PR

Keep news release leads to 25 words or less

They snooze, you lose: “If the copy doesn’t excite me within 20 words, I won’t read the rest of it,” says one editor.

July 17, 2018


Feature-style story form easy as 1-2-3

Feature-style story form easy as 1-2-3

Strathcona County masters ‘stack of boxes’ structure

Feature-style story structure is simple: Just stack three boxes.

July 10, 2018


Why Think Like a Reporter?

Why Think Like a Reporter?

‘They chew gum, don’t they?’

Don’t let irrelevant releases blow up in your face: Journalists’ biggest pet peeve is releases that aren’t relevant to their audiences.

July 03, 2018


Coin a word

Coin a word

Create new terms by merging old ones

A whole new word: Freshly minted words like portmanteaus get more attention than tired coinages.

June 26, 2018


The verb is the story

The verb is the story

5 ways to activate news release headlines

Away we go: A story is a verb, not a noun. Something should be happening here. Use dynamic verbs in press release headlines.

June 19, 2018


Try MBWA

Try MBWA

Gain color and insight you can’t get any other way

Just looking: Firsthand observation brings your message to life.

June 12, 2018


Creative process: Get to Aha!

Creative process: Get to Aha!

Write better, easier & faster with this 5-step system

Brilliant ideas The 5-step creative process helps you work with — not against — your brain to produce dazzling ideas, brighter pieces.

June 05, 2018