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 | Concrete leads are the price of entry for feature articles Show, don’t tell: Turn ideas into things in your feature story leads. September 10, 2019 |
 | To draw readers in, tell them a story Anecdotes make great feature leads Tell a tale: When writing features stories rather than breaking news, set the tone with anecdotal leads. September 03, 2019 |
 | Make your sound bite sound like a real person is talking He said, she said: How do you make that quote from your VP sound like a real person said it? August 27, 2019 |
 | Stop quoting every VP Don’t quote every VP: To avoid overquoting, put a quota on quotes, paraphrase, curate quotes — even leave them out altogether. August 20, 2019 |
 | Your job is to change behavior, not to report news Breaking news: Your job isn’t to report news; it’s to change behavior. So why are you running a newsroom? August 13, 2019 |
 | How to persuade like Dale Carnegie Steal writing tips from the author of How to Win Friends and Influence People The art of persuasion: Dale Carnegie taught hundreds of thousands of folks — from the highest executive to the lowest car salesman — the psychology of persuasion. August 06, 2019 |
 | Write to length — first time, every time — with story structure Map out a plan: Spend a few minutes upfront organizing your piece, and you’ll save hours later agonizing over it. July 30, 2019 |
 | The reader is always the topic The best way to write attention-grabbing press release leads? Forget summary lead paragraphs and inverted pyramids. July 23, 2019 |
 | How to research for article, blog post writing Research project: How do you find relevant material for blog posts, web pages, intranet articles and e-zines? July 16, 2019 |
 | Steal tricks from the world’s best online headlines BBC’s heads are short, clear, front-loaded and context-free The world at a glance: The BBC’s headlines encapsulate the world’s news in an average of 34 characters each. July 09, 2019 |
 | How to overcome writer’s block Work with, not against, your brain Feel stuck? Maybe you need a better writing routine. July 02, 2019 |
 | They don’t; so make web pages scannable How do people read online? They don’t read; they skim. So write skimmable web copy. June 25, 2019 |
 | Public relations writing by the numbers Overcome these PR challenges to get the word out Journalists receive more than 50 releases a day. How can you overcome the overload to get the word out via media relations? June 18, 2019 |
 | How to be relevant on social media Write about the reader, not about us and our stuff Avoid crumpled-paper syndrome: Freewriting helps you get words on the page. June 11, 2019 |
 | What is freewriting? It gets words on paper, fast Let it flow in Step 2 of the writing process Avoid crumpled-paper syndrome: Freewriting helps you get words on the page. June 04, 2019 |
 | Email marketing by the numbers Understand the reach and power of the No. 1 marketing channel on the planet The right stuff: Email gets a 4300% ROI, according to the DMA. How are you using this power tool in your marketing campaigns? May 28, 2019 |
 | The first step of the writing process is prewriting Game plan: Spend less time worrying about grammar, spelling and punctuation. Start the writing process with prewriting instead. May 21, 2019 |
 | Readability by the numbers | Slideshare Reach audience members regardless of their literacy level May 14, 2019 |
 | Mobile writing by the numbers | Slideshare Reach smartphone users by understanding these stats Which of these statistics surprised you most? How do you plan to overcome this obstacle when writing for the web? May 07, 2019 |
 | Benchmark readability against The Huffington Post Make your message as readable as this popular news site Read all over: How does your readability stand up against the third most popular online news site? Benchmark your message to find out. April 30, 2019 |
 | 3 steps to writing better, easier & faster The writing process, step by step: To write better, easier and faster, break your work into three stages of the writing process: pre writing, free writing and rewriting. April 23, 2019 |
 | To tighten your story, tighten your story angle Sharp focus: Here’s an idea: Have a point! April 16, 2019 |
 | What’s the right web page length? Clicking vs. scrolling for the mobile web Index cards or toilet paper? What’s the right web page length? Should you write more shorter pages for clickers? Or fewer longer pages for scrollers? April 09, 2019 |
| U.S., global literacy rates terrible and falling Light reading: Researchers in the world’s largest adult literacy study have dropped the top level of literacy. Why? Because too few people in the world can read at the 11th grade level to count. April 02, 2019 |
 | What’s the best font for email? 4 ways to make your e-zine type letter-perfect But can they read it? Of all the aspects of email design, choosing the right font might be the most important. You don’t have to be a type designer to choose a font designed to speed reading, increase persuasion — even reduce irritation. March 26, 2019 |
 | Don’t get eaten alive by the approval process Dun dun … dun dun: Of all the business processes in your organization, the approval process is most likely to be broken. Here are three ways to fix it. March 19, 2019 |
 | Write about people doing things Use the active voice in writing I like to move it, move it: It’s one of the best writing tips I know. In any kind of business writing, write about people doing things. March 12, 2019 |
 | Avoid losing readers in these hot spots They can’t heeear you: Arousing fear can backfire if you don’t offer a simple solution for controlling risk. This four-part persuasive message model motivates behavior by overcoming that obstacle. March 05, 2019 |
 | Rivet readers with this blog post structure Credit union communicator nails the feature structure Blog writing structure simplified: Take these steps to organize a more attention-getting blog post. February 26, 2019 |
 | Measure clarity with readability formulas How to use Flesch-Kincaid, Gunning Fog indexes Measure up: Use readability formulas like the Flesch Reading Ease, Flesch-Kincaid Grade Level and Gunning Fog Index to reach more readers. February 19, 2019 |
 | Don’t be afraid of fear appeals Why accentuate the negative? Better sorry than safe? Arousing fear can be more effective than promising rewards at moving people to act. February 12, 2019 |
 | Find your character’s ‘I wish’ song Motivation a key element of storytelling Make a wish: If your story were a musical, what would your protagonist’s ‘I wish’ song be? That wish is what launches the action of every great story. February 05, 2019 |
 | Top 2 ways to improve your readability score Sentence length, word length make messages more readable It takes 2: Want to dramatically improve readability? Focus on the top 2 drivers of reading ease: sentence length and word length. January 29, 2019 |
 | Use chronology for storytelling structure 3 steps to a great narrative arc Tick-tock: How do you organize a good story? With time. January 22, 2019 |
 | Don’t just slap the topic on top of the story Warning: label: Label headlines communicate the topic — but nothing else — about the story. January 15, 2019 |
 | 3 ways to identify the narrative line Find the moment of truth: For compelling corporate storytelling, find the desk-pounding, or aha! moment. January 08, 2019 |
 | 6 writing resolutions to improve your copy in 2019 Here’s to your 2019 writing career: Kick off 2019 right when you ring in the New Year with these writing tips. January 01, 2019 |
 | City communicator increases Flesch Reading Ease by 38.8% Raise your own readability score: Craft readable text easily with our 5 tips. December 18, 2018 |
 | Leave a lasting impression with these 2 key elements Tell ’em what you told ’em: End with a bang by writing a good conclusion that includes a wrapup and kicker. December 11, 2018 |
 | ‘How we make it’ and four other ways to spot a good story Why did my husband switch cognacs? Brand storytelling made him do it. December 06, 2018 |
 | Improve readability scores with these 4 free tools Measure, monitor, manage and report readability Hit the target: Test your clarity with these cool digital tools. November 27, 2018 |
 | 4 persuasive writing techniques to try ‘Make ’em sick, make ’em well’ & 3 other ways to move people to act Lead the pack: Stand out from the crowd and align readers with your point of view with these persuasive-writing techniques. November 20, 2018 |
![Why is storytelling important? [Research!]](https://k9q2t373cgk1khigf2x5iktz-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/why-is-storytelling-important-research-150.png) | Why is storytelling important? [Research!] ‘Whoever tells the best story wins’ Why storytelling? Storytelling makes your messages more engaging, easier to understand, easier to believe and more. November 13, 2018 |
 | Irrelevant content No. 1 reason readers unsubscribe You’ve got mail: In the battle for attention in the inbox, only the most relevant, valuable e-zines and email blasts will survive. October 23, 2018 |
 | Give subscribers the scoop, early insights Right on time: Timeliness is one of the things subscribers like best about e-zines. So get the word out to your readers — stat! October 16, 2018 |
 | How to write email that’s easy to skim 3 ways to get the word out to nonreaders Pass the squint test: Squint at your newsletter. Can you see the parts? October 10, 2018 |
 | Expand on, but don’t exceed, the subject line 3 keys to e-zine success: 1) Focus. 2) Focus. 3) Focus. Hew to your subject line: Subscribers don’t want you veering off on different topics. October 02, 2018 |
 | Why write email that’s easy to skim? Because only 19% of e-zines get read thoroughly They skim the surface: Mobile readers skim email newsletters 74% of the time; they fully read just 24% of the time. September 25, 2018 |
![How long should email newsletters be? [Data!]](https://k9q2t373cgk1khigf2x5iktz-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/how-long-should-email-newsletters-be-data-150.jpg) | How long should email newsletters be? [Data!] People average 51 seconds on e-zines What’s the right length? Email newsletters of about 200 words get the greatest click-throughs. So why not write 200-word e-zines? September 18, 2018 |
 | How much time do people spend reading for fun? Americans average 16.5 minutes a day All time low: Americans spend less than 20 minutes a day reading for fun. How much of that time do you think they’re spending on your piece? September 11, 2018 |
 | Check, find & cut long sentences with these Word tools Check it out: Microsoft Word tools let you check sentence length, find long sentences and cut them into short sentences. September 04, 2018 |
 | Customize e-zines, don’t just personalize them Segment lists to nanotarget newsletters, e-blasts Bespoke content: Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers. August 28, 2018 |
 | ‘OK, Google: How do I do SEO for voice search?’ Optimize for Alexa, Siri and other digital assistants Optimize for voice search: Half of all searches will be via voice by 2020, according to comScore. Are your webpages, posts and other pieces optimized for voice? August 21, 2018 |
 | Make Churchill your muse Word from the wise: Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his? August 14, 2018 |
 | Is the juice worth the squeeze? Fraction of Selection model shows how readers choose what to read Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model. August 07, 2018 |
 | Try compression of details for PR leads Main squeeze: Make it juicy with compression of details. July 31, 2018 |
 | Urgency boosts email engagement It may be the most effective approach Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership. July 24, 2018 |
 | Keep news release leads to 25 words or less They snooze, you lose: “If the copy doesn’t excite me within 20 words, I won’t read the rest of it,” says one editor. July 17, 2018 |
 | Feature-style story form easy as 1-2-3 Strathcona County masters ‘stack of boxes’ structure Feature-style story structure is simple: Just stack three boxes. July 10, 2018 |
 | ‘They chew gum, don’t they?’ Don’t let irrelevant releases blow up in your face: Journalists’ biggest pet peeve is releases that aren’t relevant to their audiences. July 03, 2018 |
 | Create new terms by merging old ones A whole new word: Freshly minted words like portmanteaus get more attention than tired coinages. June 26, 2018 |
 | 5 ways to activate news release headlines Away we go: A story is a verb, not a noun. Something should be happening here. Use dynamic verbs in press release headlines. June 19, 2018 |
 | Gain color and insight you can’t get any other way Just looking: Firsthand observation brings your message to life. June 12, 2018 |
 | Write better, easier & faster with this 5-step system Brilliant ideas The 5-step creative process helps you work with — not against — your brain to produce dazzling ideas, brighter pieces. June 05, 2018 |