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‘Whoever tells the best story wins’
Why storytelling? Storytelling makes your messages more engaging, easier to understand, easier to believe and more.
November 13, 2018
Irrelevant content No. 1 reason readers unsubscribe
You’ve got mail: In the battle for attention in the inbox, only the most relevant, valuable e-zines and email blasts will survive.
October 23, 2018
Give subscribers the scoop, early insights
Right on time: Timeliness is one of the things subscribers like best about e-zines. So get the word out to your readers — stat!
October 16, 2018
3 ways to get the word out to nonreaders
Pass the squint test: Squint at your newsletter. Can you see the parts?
October 10, 2018
Expand on, but don’t exceed, the subject line
3 keys to e-zine success: 1) Focus. 2) Focus. 3) Focus. Hew to your subject line: Subscribers don’t want you veering off on different topics.
October 02, 2018
Because only 19% of e-zines get read thoroughly
They skim the surface: Mobile readers skim email newsletters 74% of the time; they fully read just 24% of the time.
September 25, 2018
People average 51 seconds on e-zines
What’s the right length? Email newsletters of about 200 words get the greatest click-throughs. So why not write 200-word e-zines?
September 18, 2018
Americans average 16.5 minutes a day
All time low: Americans spend less than 20 minutes a day reading for fun. How much of that time do you think they’re spending on your piece?
September 11, 2018
Check, find & cut long sentences with these Word tools
Check it out: Microsoft Word tools let you check sentence length, find long sentences and cut them into short sentences.
September 04, 2018
Segment lists to nanotarget newsletters, e-blasts
Bespoke content: Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers.
August 28, 2018
Optimize for Alexa, Siri and other digital assistants
Optimize for voice search: Half of all searches will be via voice by 2020, according to comScore. Are your webpages, posts and other pieces optimized for voice?
August 21, 2018
Make Churchill your muse
Word from the wise: Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his?
August 14, 2018
Fraction of Selection model shows how readers choose what to read
Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model.
August 07, 2018
Try compression of details for PR leads
Main squeeze: Make it juicy with compression of details.
July 31, 2018
It may be the most effective approach
Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership.
July 24, 2018
Keep news release leads to 25 words or less
They snooze, you lose: “If the copy doesn’t excite me within 20 words, I won’t read the rest of it,” says one editor.
July 17, 2018
Strathcona County masters ‘stack of boxes’ structure
Feature-style story structure is simple: Just stack three boxes.
July 10, 2018
‘They chew gum, don’t they?’
Don’t let irrelevant releases blow up in your face: Journalists’ biggest pet peeve is releases that aren’t relevant to their audiences.
July 03, 2018
Create new terms by merging old ones
A whole new word: Freshly minted words like portmanteaus get more attention than tired coinages.
June 26, 2018
5 ways to activate news release headlines
Away we go: A story is a verb, not a noun. Something should be happening here. Use dynamic verbs in press release headlines.
June 19, 2018
Gain color and insight you can’t get any other way
Just looking: Firsthand observation brings your message to life.
June 12, 2018
Write better, easier & faster with this 5-step system
Brilliant ideas The 5-step creative process helps you work with — not against — your brain to produce dazzling ideas, brighter pieces.
June 05, 2018