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![Why is storytelling important? [Research!]](https://k9q2t373cgk1khigf2x5iktz-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/why-is-storytelling-important-research-150.png) | Why is storytelling important? [Research!] ‘Whoever tells the best story wins’ Why storytelling? Storytelling makes your messages more engaging, easier to understand, easier to believe and more. November 13, 2018 |
 | Irrelevant content No. 1 reason readers unsubscribe You’ve got mail: In the battle for attention in the inbox, only the most relevant, valuable e-zines and email blasts will survive. October 23, 2018 |
 | Give subscribers the scoop, early insights Right on time: Timeliness is one of the things subscribers like best about e-zines. So get the word out to your readers — stat! October 16, 2018 |
 | How to write email that’s easy to skim 3 ways to get the word out to nonreaders Pass the squint test: Squint at your newsletter. Can you see the parts? October 10, 2018 |
 | Expand on, but don’t exceed, the subject line 3 keys to e-zine success: 1) Focus. 2) Focus. 3) Focus. Hew to your subject line: Subscribers don’t want you veering off on different topics. October 02, 2018 |
 | Why write email that’s easy to skim? Because only 19% of e-zines get read thoroughly They skim the surface: Mobile readers skim email newsletters 74% of the time; they fully read just 24% of the time. September 25, 2018 |
![How long should email newsletters be? [Data!]](https://k9q2t373cgk1khigf2x5iktz-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/how-long-should-email-newsletters-be-data-150.jpg) | How long should email newsletters be? [Data!] People average 51 seconds on e-zines What’s the right length? Email newsletters of about 200 words get the greatest click-throughs. So why not write 200-word e-zines? September 18, 2018 |
 | How much time do people spend reading for fun? Americans average 16.5 minutes a day All time low: Americans spend less than 20 minutes a day reading for fun. How much of that time do you think they’re spending on your piece? September 11, 2018 |
 | Check, find & cut long sentences with these Word tools Check it out: Microsoft Word tools let you check sentence length, find long sentences and cut them into short sentences. September 04, 2018 |
 | Customize e-zines, don’t just personalize them Segment lists to nanotarget newsletters, e-blasts Bespoke content: Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers. August 28, 2018 |
 | ‘OK, Google: How do I do SEO for voice search?’ Optimize for Alexa, Siri and other digital assistants Optimize for voice search: Half of all searches will be via voice by 2020, according to comScore. Are your webpages, posts and other pieces optimized for voice? August 21, 2018 |
 | Make Churchill your muse Word from the wise: Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his? August 14, 2018 |
 | Is the juice worth the squeeze? Fraction of Selection model shows how readers choose what to read Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model. August 07, 2018 |
 | Try compression of details for PR leads Main squeeze: Make it juicy with compression of details. July 31, 2018 |
 | Urgency boosts email engagement It may be the most effective approach Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership. July 24, 2018 |
 | Keep news release leads to 25 words or less They snooze, you lose: “If the copy doesn’t excite me within 20 words, I won’t read the rest of it,” says one editor. July 17, 2018 |
 | Feature-style story form easy as 1-2-3 Strathcona County masters ‘stack of boxes’ structure Feature-style story structure is simple: Just stack three boxes. July 10, 2018 |
 | ‘They chew gum, don’t they?’ Don’t let irrelevant releases blow up in your face: Journalists’ biggest pet peeve is releases that aren’t relevant to their audiences. July 03, 2018 |
 | Create new terms by merging old ones A whole new word: Freshly minted words like portmanteaus get more attention than tired coinages. June 26, 2018 |
 | 5 ways to activate news release headlines Away we go: A story is a verb, not a noun. Something should be happening here. Use dynamic verbs in press release headlines. June 19, 2018 |
 | Gain color and insight you can’t get any other way Just looking: Firsthand observation brings your message to life. June 12, 2018 |
 | Write better, easier & faster with this 5-step system Brilliant ideas The 5-step creative process helps you work with — not against — your brain to produce dazzling ideas, brighter pieces. June 05, 2018 |