November 19, 2017

Pass the 1-2-3-4 test

Put the hot stuff up top for mobile web writing

Think of it as the new 80/20 rule.

Reach mobile visitors

Top it all off To reach mobile visitors, get the gist of your message across in the first four elements of your webpage. Image by Nina Strehl

According to a Nielsen Norman Group eyetracking study, web visitors spend:

  • 80% of their time on a webpage above the fold, aka on the first screen
  • 20% of their time on a webpage below the fold

This finding echoes ClickTale’s scrolling research, which shows that visitors:…..

Don’t blow your top on mobile >>>

Related stories

“The phrase ‘mobile usability’ is pretty much an oxymoron.”
— Jakob Nielsen, “king of usability”

Get the word out on the small screen

How to write for mobile readers

What’s annoying on a desktop can be overwhelming on a smartphone.

Writing For the Web and Mobile

Work the phone Learn to reach readers on the small screen. Image by Nadine Shaabana

In fact, there are 335 obstacles to reading on the small screen, according to the Nielsen Norman Group’s eyetracking research.

At Writing For the Web and Mobile — our two-day digital-writing master class on Dec. 11-12 in Miami — you’ll learn to get the word out on the small screen:

Specifically, you’ll learn how to:

  • Pass the 1-2-3-4 test. Make sure mobile visitors can get your key messages from just 4 key elements on your webpage.
  • Cut the type of material that makes mobile visitors “visibly angry” with our red-pen, yellow-highlighter test.
  • Stop publishing a common story form that’s virtually unusable on a smartphone.
  • Get mobile visitors past the first screen with two simple tricks.
  • Get read on an iPad with our proven-in-the-lab tablet writing tips.

Last chance to attend our Writing for the Web and Mobile workshop in 2017.

“Ann’s information was relevant and important for success, for writing for device reading. Run, don’t walk to her session.”
— Sandra Knight, corporate communication, Smith Group JJR

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Catch Your Readers in Kansas City: Ann Wylie’s persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

Last chance in 2017!
Kansas City | Nov. 16-17

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Last chance in 2018!
Los Angeles | Feb. 6-7, 2018

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe

Santa Fe | March 19-20, 2018

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18, 2018 in New York

Last chance in 2018!
New York | April 17-18, 2018

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26, 2018 in Portland

Last chance in 2018!
Portland | July 25-26, 2018

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 10-11, 2018
  • Chicago: June 12-13, 2018
  • Dallas: Oct. 2-3, 2018
  • Denver: May 1-2, 2018
  • Kansas City: Nov. 16-17
  • Los Angeles: Feb. 6-7, 2018
  • Miami: Dec. 11-12
  • New York: April 17-18, 2018
  • Portland: July 25-26, 2018
  • Santa Fe: March 19-20, 2018
  • Washington, DC: Nov. 7-8, 2018

Keep up with my calendar.

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