January 23, 2018

Reel them in with readability

Yamaha Marine Group communicator makes message 164.57% easier to read

When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message. But it weighed in at 25.4 on the Flesch Reading Ease scale — or very hard to read.

Catch your readers

Catch your readers when you cut the bait into smaller, easier-to-consume pieces. Image by Carl Heyerdahl

But then the PR manager for Yamaha Marine Group edited and revised his piece at our most recent Cut Through the Clutter Master Class. By the end of the workshop, he had increased readability to 67.2, making his piece 165% easier to read.

Write by numbers.

Learn how you can do it, too … >>>

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“Write for the expert, but write so the non-expert can understand.”
— Bernard Kilgore, celebrated Wall Street Journal editor

Cut Through the Clutter - Ann Wylie’s clear-writing workshop on April 17-18, 2018 in New York

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing.

Reach even ‘readers’ who won’t read your paragraphs.
Master the skills we study in class and leave with a totally rewritten piece.

But at Cut Through the Clutter — my one-and-only 2018 clear-writing Master Class on April 17-18 in New York — you’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece. Specifically, you’ll learn how to:

  • Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
  • Gain valuable insights on your work from your peers and from Ann.
  • Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.

“TONS of new tips and tricks. I cannot believe how much I changed and improved one piece in this session. I also enjoyed the ability to hear more from the other professionals in the room. Very interactive, which I loved.”
— Megan McCarl, public relations associate, Lambert, Edwards & Associates

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7 in Los Angeles

Only chance in 2018
Los Angeles | Feb. 6-7

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18 in New York

Only chance in 2018
New York | April 17-18

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2 in Denver


Denver | May 1-2

Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13 in Chicago

Only chance in 2018
Chicago | June 12-13

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26 in Portland

Only chance in 2018
Portland | July 25-26

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on Sept. 6-7 in Atlanta

Last chance in 2018
Atlanta | Sept. 6-7

Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3 in Dallas

Last chance in 2018
Dallas | Oct. 2-3

Register for Inside the Inbox - Ann Wylie's Email-writing workshop on Nov. 7-8 in Washington D.C.

NEW! ONLY chance in 2018!
Washington D.C. | Nov. 7-8

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 6-7
  • Chicago: June 12-13
  • Dallas: Oct. 2-3
  • Denver: May 1-2
  • Los Angeles: Feb. 6-7
  • Montreal: June 3-6
  • New York: April 17-18
  • Portland: Feb. 16 & July 25-26
  • Reston, VA: Jan. 31
  • Tacoma: Aug. 14
  • Vacaville, CA: Feb. 27
  • Washington, DC: Nov. 7-8

Keep up with my calendar.

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