February 9, 2016

Color me fascinated

Colorful details make a great lead

What’s the most fascinating detail you uncovered in your research?

That’s your lead.

Color me fascinated

Orange you glad you chose color? Your readers will be. Image by Flood G.

Here’s how it works in six employee newsletter stories:

Compression of details

Compression of details is where you choose a series of details from your research — usually three items — then string them together into a single paragraph. Here’s one, from a story about a company’s annual employee awards recipients:

“They sealed deals, slashed costs and otherwise went above and beyond to support the NIS charter and the Sprint ION initiative.

“Five employees exceeded expectations and actively pursued excellence to earn the first Sprint Values Excellence Annual Distinguished Contribution Award at NIS.

“We present our annual recognition award to employees who have helped us realize Sprint’s goals and vision. Here are some highlights of their achievements …”

Read full article >

“To generalize is to be an idiot.”
— William Blake, English poet and artist

Sell your ideas with colorful details

The example proves the point

Call it “The Vividness Effect.” It’s been proven in the lab again and again: Colorful details communicate better than dry, abstract information.

In living color

In living color Want to reach more readers? Learn to fill your message with concrete, colorful details at our only creative writing workshop of 2016. Image by Khuroshvili Ilya

Colorful details are more likely to engage readers. People are more likely to understand and remember vivid details than dry abstractions. One study even showed that colorful details like Darth Vader toothbrushes can change people’s minds.

At Master the Art of the Storyteller — a two-day creative writing Master Class on Feb. 23-24 in Phoenix — you’ll learn how to add color to even the most tedious topics. You’ll find out how to avoid getting stuck on the boring middle rungs of the abstraction ladder, how to help people see your point with six colorful elements and how to test your message to make sure you’re not losing readers in the middle.

This is our only creative writing workshop of 2016 — and your only chance to learn to write messages that paint pictures in your readers’ minds so they understand your points faster, enjoy your message more and remember it longer.

Don’t miss out. Register now.

Register for Storytelling and Creative Writing Workshop in Phoenix

“I loved every nanosecond. I gained my youthful confidence back. I can’t wait to get to work tomorrow!”
— Gary Burris, public relations director, Tec Labs

Polish your skills at our 2016 Master Classes

Learn to Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for persuasive writing workshop in Atlanta on April 20-21
Register for tight writing workshop in Chicago on May 11-12

Register for writing workshop in San Diego on June 28-29
Register for PR writing workshop in Portland on July 27-28

Register for Online writing workshop in New York on Sept. 28-29
Register for writing workshop in Houston on Nov. 2-3
Rather bring Ann in to train your whole team?
Contact Ann directly.

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: April 20-21
  • Bloomington, Indiana: April 5
  • Chicago: May 11-12
  • Englewood, Colorado: March 16-17
  • Houston: Nov. 2-3
  • New York: Sept. 28-29
  • Phoenix: Feb. 23-24
  • Portland: July 27-28
  • Raleigh, North Carolina: May 3-4
  • San Diego: June 28-29
  • Vacaville, California: March 1-2

Keep up with my calendar.