Steal secrets from these Silver Anvil winners
Embeddable tooth implants. Batman’s tax bill. Zombie slayers.
Those are some of the details you might use in a compression of details lead. That’s where you compress fascinating facts into a passage that’s more than the sum of its parts.
Take a tip from these Silver Anvil Award winners, and try compression of details.
1. ‘Pit that nickel against Nickelodeon’
Fleishman-Hillard’s John Armato used that approach for this lead for a press release for H&R Block by Fleishman-Hillard/Kansas City:
2. The internet in my tooth …
Marie Hatter uses compression of details for a Cisco blog post on the Internet of Everything:
3. Zombie slayers and warriors …
Lisa Gurry uses the power of three in this Xbox promotion:
How can you use compression of details in your next lead?
You’re not still using the inverted pyramid … are you?
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
At NOT Your Father’s PR Writing — our media relations-writing workshop starting Aug. 15 — you’ll master a structure that’s been proven in the lab to increase readership, understanding, engagement and sharing.
Plus, you’ll steal structural tricks from Silver Anvil award winners, model lead approaches from The New York Times, and learn to build a better lead with our fill-in-the-blanks recipe.
Save up to $100 with our group discounts.