Put the hot stuff up top with the 1-2-3-4 test
Web visitors spend 74% of their time on the first two mobile screens, according to the Nielsen Norman Group. They spend just 26% on all remaining screens combined.
Get the hot stuff up top.
So don’t blow your top.
To reach mobile web visitors, communicate the gist of the message in the first four elements of the webpage:
- Deck, the one-sentence summary under the headline
- Nut graph
Now test it.
Now email those first four elements to yourself and test them on your smartphone.
Can they get the gist of your message from these first four elements?
If so, congratulations! You pass the 1-2-3-4 test.
How can you reach mobile readers?
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.
Problem is, people spend half as long looking at web pages on their mobile devices than they do on their desktops. They read 20% to 30% slower online. And it’s 48% harder to understand information on a smartphone than a laptop.
In this environment, how can you reach readers online?
Learn how to overcome the obstacles of reading on the small screen at Reach Readers Online — our web-writing workshop starting Oct. 23. You’ll master a four-part system for getting the word out on mobile devices.
Save up to $100 with our group discounts.