Incubation is the 3rd step in the writing process
Novelist Agatha Christie believed that the best time to write was while washing the dishes.
Author Harper Lee did much of her creative thinking while golfing.
And artist Grant Wood said, “All of the really good ideas I ever had came to me while I was milking a cow.”
That break — taking your mind off your project to let the back of your mind work on your project for awhile — is an important part of the creative process.
So go ahead. Take a break. Take a walk. Do the dishes. Milk a cow.
“Break,” says creativity expert Matthew May, “is the most important part of breakthrough.”
Master the magic of the creative process
Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting? Developed a creative theme for the annual report while pulling weeds? Written the perfect headline in the shower?
If so, you’ve tapped into the wonderful and productive world of the creative process.
Now you can learn to access this superpower every single day at Write Better, Easier & Faster — our writing-process workshop starting Sept. 18.
There, you’ll learn to come up with brilliant solutions to communication problems and overcome writer’s block and procrastination by working with — not against — your brain.
Save up to $100 with our group discounts.