People read 20% to 30% slower online
Increase in usability after cutting half the words from a webpage.
Average mobile session duration, compared to 15o seconds on desktops. That means attention spans are less than half as long on mobile as on desktops.
20% to 30%
Reduction in reading speed online vs. in print.
Additional amount of time, per word, that it takes web visitors to read on mobile devices vs. desktops.
Percentage harder it is to understand content on an iPhone than on a desktop.
Percentage by which accuracy increased when the IRS printed out webpages about tax law changes and left them in employees’ cubicles.
“What’s slightly annoying” on a desktop can be “overwhelming” on a smartphone.
Raluca Budiu and Jakob Nielsen, authors of User Experience for Mobile Applications and Websites
How can you reach readers where their eyes are?
Web visitors spend 57% above the fold, or on the first screen of a web page, according to the Nielsen Norman Group. They spend 74% on the first two screens.
Find out how to reach visitors where their eyes are at Reach Readers Online — our web-writing workshop starting June 20.
There, you’ll learn how to stop dropping the best-read element on your web page … how to avoid getting your headline cut off on smartphones … how to get found with Ann’s simple tricks and tools for SEO … and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.
Save up to $100 with our group discounts.