1 quote, 1 stat, 1 tip & 1 tool for boosting open rates
1. Stat
Some 35% of email recipients use subject lines to decide whether to open a message, according to a study by DoubleClick.
What about the other 65%?
2. Quote
“If you’re just focusing on the subject line, you’re ignoring 75% of the elements email recipients use to determine whether the open your email.” — Ann Wylie, writing coach
3. Tip
To boost open rates, use best practices to polish all four elements recipients use to decide whether to open your message — or delete it without reading:
- From line
- Subject line
- Preheader
- Preview pane
4. Tool
- Learn more ways to boost open rates.
- Help your group learn to Get Opened, Read & Shared.
- Of schedule one-on-one or group coaching sessions.