Take your story from 'meh' to masterpiece in this two-day creative-writing Master Class In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there's not enough time to pause and reflect on how you're doing. But at Master the Art of the Storyteller — a two-day creative-writing Master Class on July 29-30 in San Francisco — you'll … [Read more...] about Get a writing workout with Wylie
writing workshop
Master the Art of the Storyteller
Learn to engage readers with wordplay, metaphor, storytelling and more My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a … [Read more...] about Master the Art of the Storyteller
Catch Your Readers in Chicago
Learn to move readers to act at this two-day Master Class Would you like to learn to write copy that moves people to act? Master a structure that's proven in the lab to work better than the inverted pyramid? Make every piece you write measurably easier to read and understand? If so, please join me at Catch Your Readers, a two-day writer's Master Class on April 21-22 in … [Read more...] about Catch Your Readers in Chicago
Get a writing workout with Wylie
Edit, write & repeat at Catch Your Readers in Chicago In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there's not enough time to pause and reflect on how you're doing. But at Catch Your Readers, a two-day Master Class on April 21-22 in Chicago, you'll get a chance to write, edit and rewrite; get and give feedback; and leave with a … [Read more...] about Get a writing workout with Wylie
Catch Your Readers in Chicago
Learn to use the bait your fish like on April 21-22 If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we've institutionalized in business communication writing are not the bait the reader likes. In my two-day, hands-on writing workshop, Catch … [Read more...] about Catch Your Readers in Chicago