• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar

Wylie's Writing Tips

Improve your communications with our training, consulting, and writing services

  • Home
  • Writing training
    • Topics
      • Content-writing classes
      • Email-writing classes
      • Persuasive-writing classes
      • PR-writing classes
      • Readability classes
      • Storytelling-writing classes
      • Web-writing classes
      • Writing-process classes
    • In-house writing workshops
    • Public writing workshops
      • Storytelling | July 11-15
      • PR writing | Aug. 15-19
      • Tight writing | Sept. 19-23
      • Email writing | Oct. 17-21
      • Writing process | Dec. 12-16
      • Past writing workshops
    • Association workshops
      • Case study: PRSA Puget Sound
      • Case study: IABC Detroit
      • Case study: IABC Lincoln
      • Case study: PRSA Alaska
    • Writing training clients
    • Trainer
  • Writing services
    • Ask Ann
    • Writing & editing
    • Writing coach
    • Writing guidelines
    • Writing training
    • Consulting clients
  • Writing tools
    • The Power Pack
    • Rev Up Readership: toolbox for writers
    • Art of Storytelling
    • Block Busters handbook
    • Clarify Complex Copy
    • Cut Through the Clutter manual
    • Get Good at Getting the Goods
    • Jargon: Start Making Sense
    • People Power
    • Think Like a Reader
    • Think Outside the Pyramid
  • Writing tips
    • Content writing
      • Relevant content writing
        • Relevant content writing resources
        • Relevant content writing quotes
      • Creative content writing
      • Structure for content
      • Readability for content
        • Resources on blog post length
        • Quotes on blog post length
      • Scannable web copy
      • Content writing resources
      • Content writing quotes
    • Email writing
      • Why email writing?
      • Subject lines
        • Resources on subject lines
        • Quotes on subject lines
      • Target your email
        • Quotes on targeted email
      • Feature story structure
      • Short, readable emails
        • Quotes on readable emails
      • Scannable emails
        • Quotes on how to write scannable email
      • Resources on email writing
      • Quotes on email writing
    • Microcontent
      • Skimming, scanning, reading
        • Resources on skimming, scanning, reading
        • Quotes on skimming, scanning, reading
      • Bulleted lists
        • Quotes on list writing
      • Callouts, pull quotes
        • Quotes on pull quotes and callouts
      • Captions, cutlines
        • Quotes on captions
      • Decks, summary blurbs
      • Headlines
        • Benefit headlines
        • Feature headlines
        • Web headlines
          • Quotes on web headlines
        • Quotes on headlines
      • Links, buttons
        • Quotes on links
      • Subheads
        • Quotes on how to do subheadings
      • Resources on display copy
      • Quotes on display copy
    • Persuasive writing
      • What’s in it for me?
        • Quotes on WIIFMs
      • Write about benefits
        • Quotes on verbs
        • Quotes on benefits
      • Write to, about You
        • Quotes on ‘you’ writing
      • Quotes about persuasive writing
    • Public relations writing
      • Why PR writing
      • Target readers with PR writing
        • Relevant releases quotes
      • Organize PR writing
        • Leads for releases
          • Press release first paragraph
          • Quotes on press release leads
        • Body for releases
      • Quotations
        • Quotes on writing a quotation
      • Readability for PR
        • Quotes on short press releases
      • Headlines, display copy for PR
        • Headlines for releases
        • Visuals for releases
      • Resources on press releases
      • Quotes on press releases
    • Readability
      • Why readability?
        • Information overload
          • Information overload quotes
        • Time spent reading
          • Quotes on time spent reading
      • Story length
        • Why short content
        • Measure A.R.T.
        • Tighten your story angle
        • Resources on writing short content
        • Quotes on writing short content
      • Paragraph length
        • Quotes on paragraph length
      • Writing with statistics
        • Quotes on writing with statistics
      • Sentence length
        • Activate the passive voice
          • Quotes on the passive voice
        • Resources on short sentences
        • Quotes on short sentences
        • Quotes about sentence length
      • Word length
        • Quotes on short words
        • Jargon
          • Quotes on jargon
          • Quotes on acronyms
        • Adjectives & adverbs
          • Quotes on modifiers
      • Readable
        • Resources on readability
        • Quotes on readability
      • Conversational copy
        • Quotes on conversational business writing
    • Storytelling and creative writing
      • Concrete details
        • Why concrete details?
        • Types of concrete detail
        • Quotes on concrete details
      • Description
        • Quotes on scent
      • Human interest
        • Quotes on human interest
      • Metaphor
        • Why use metaphor?
        • Complex copy
        • Creative comparisons
        • Simplify stats
        • Metaphor writing
        • Resources on metaphor
        • Quotes on metaphor
      • Storytelling
        • Why is storytelling important?
        • Find stories
        • Storytelling research
        • Elements of storytelling
        • Storytelling structure
        • Resources on storytelling
        • Quotes on storytelling
      • Wordplay
        • Alliteration
          • Resources on alliteration
        • Balance
        • Coin a word
          • Resources on coin a word
          • Quotes on coin a word
        • Quotes on the etymology of words
        • Rhyme
        • Rhythm
          • Quotes on using rhythm in writing
        • Twist of phrase
        • Quotes on how to use wordplay
      • Resources on creative copy
      • Quotes on creative copy
      • Quotes on boring copy
    • Type of articles
      • Case studies
      • Tipsheets
      • List-writing tips
    • Web writing
      • Why writing for the web?
        • Quotes on why writing for the web
      • Above the fold
        • Quotes on above-the-fold content
      • Tight web copy
        • Quotes on tight web copy
      • Scannable web copy
        • Quotes on scannable web copy
      • SEO for writers
        • Quotes on SEO
        • Quotes on SEO for releases
      • Quotes on crafting good web writing
      • Writing for mobile quotes
    • Writing
    • Writing process
      • Creativity step by step
        • Creative process
          • Quotes on the 5-step creative process
          • Quotes on foraging
          • Quotes on analyzing information
          • Quotes on incubation
          • Quotes on breaking through
          • Quotes on knuckling down
        • Quotes on creativity
        • Quotes from naysayers
        • Creative story ideas
        • Communicating with comics
      • Prewriting
        • Research blog posts
          • Research quotes
        • Tighten angle
          • Quotes on finding your focus
        • Quotes on prewriting
      • Freewriting
        • Quotes on freewriting
      • Writing difficulty quotes
      • Writer’s block quotes
      • Writing process quotes
    • Writing structure
      • Feature story structure
        • Why features structure?
          • Why feature structure?
        • Feature structure examples
        • Feature leads
        • Nut graph
          • Quotes on nut graph
        • Background section
          • Quotes on the background section
        • Body
          • Quotes on the body
        • Conclusion
          • Quotes on how to write good endings
        • Transitions
          • Quotes on transitions
      • Other story structures
      • Quotes on story structure
  • Writing newsletter
    • Current issue
    • What others say
    • Archives
  • Blog
  • Calendar
  • Why us?
    • About the trainer
    • Contact Ann

Get a writing workout with Wylie

Take your story from ‘meh’ to masterpiece in this two-day creative-writing Master Class

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and reflect on how you’re doing.

But at Master the Art of the Storyteller — a two-day creative-writing Master Class on July 29-30 in San Francisco — you’ll get a chance to write, edit and rewrite; get and give feedback; and leave with a totally rewritten piece. In the process, you’ll:

  • Master the techniques you learn in the workshop by applying them immediately
  • Gain valuable insights on your work from your peers and me
  • Learn to analyze and improve others’ writing — the best skill you can develop for improving your own work

Deadline extended! And if you act by June 29, you can save up to $300 on registration.

Get a writing workout with Wylie
Ready for a recharge? Learn to write creative messages that paint pictures in your readers’ minds so they understand your points faster, enjoy them more and remember them longer.

Fill your toolbox with tricks.

In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:

  • Grab Attention With Feature Stories: Craft creative leads and kickers
  • Make Your Copy More Colorful: Engage readers with fun facts, juicy details
  • Play With Your Words: Spice up your headlines, leads and sound bites with wordplay
  • Master the Art of the Storyteller: Tap ‘the most powerful form of human communication’
  • Add Meaning With Metaphor: Clarify complex concepts with analogies
  • Take Your Story From ‘Meh’ to Masterpiece: Bring your laptop and a story to work on, and leave with a totally rewritten piece.

If you’re a good writer, this Master Class will equip you with a bigger, better bag of writing tricks. If you’re struggling, the program can give you the tools you need to get up to speed almost immediately.

Wherever you are in your writing journey, in this workshop, you will:

  • Learn the latest, proven-in-the-lab approaches for getting readers to pay attention to your message, understand it, remember it and act on it.
  • Find out how to ditch outdated writing practices that actually annoy, rather than attract, readers.
  • Get the information you need to have a successful conversation with management about what works in writing and why.
  • Leave with fresh techniques based on relevant research that you can use to reach and sway your audiences.

Learn more.

Register for Storytelling workshop in San Francisco.

Meet me in San Francisco.

Look! There’s the apartment on San Francisco’s Montgomery Street where Alan Ginsberg wrote “Howl.” Here’s the site of the old Black Cat Bar that John Steinbeck frequented. And that spot right there — in the middle of the Bay — that’s the one Maya Angelou wrote about in I Know Why the Caged Bird Sings.

You might think of San Francisco as home to tech gadgets and gear. But it’s always been a city of letters, as well.

Here, writers ranging from Alice Walker to Amy Tan and from Jane Smiley to Charles Schulz have plied their pens. You’ll find literary festivals, maps, museums, walking tours — and our summer writing workshop — in San Francisco.

Tales of the City
Tales Of the City Come for our Catch Your Reader writing workshop; stay for a weekend in San Francisco. Photo by David Ohmer

Why not make a long weekend of it?

I, for one, will be winding down from the workshop by scouring the shelves at City Lights Bookstore, picking out the perfect pearls in Chinatown, barking back at the sea lions on Pier 39, sighing over the bucatini at SPQR and taking in the Turner Show at the de Young Museum.

Maybe we’ll run into each other!

Learn more.

Register for Storytelling workshop in San Francisco.

Save up to $300 when you register by June 29.

I have no doubt that this Master Class will be the best money you invest on your professional development this year.

Plus, now you can save up to $100 with early bird registration if you sign up by June 29. And if you’re one of the first 20 people to register, you’ll get a free, three-month subscription to Rev Up Readership.

Save even more and earn more bonuses when you bring a friend, refer a friend or belong to RevUpReadership.com or PRSA.

Interested? Contact me directly, learn more or register now.

You’ll find out why Blythe Campbell, director, Communications & Marketing, NANA Development Corp., said of Ann’s Master Class: “Makes me want to go back and revise everything I’ve done in the past three years.”

I look forward to seeing you there!

Best,

Ann

P.S. Remember, the early bird discount ends June 29. If you’d like to get the best possible price on this workshop, register now.

Learn more.

Register for Storytelling workshop in San Francisco.


Browse all 2015 Master Classes.

  • Facebook
  • Twitter
  • LinkedIn
  • WhatsApp
  • Tumblr
  • Pinterest
  • More
  • Pocket
  • Email
  • Print

Filed Under: Issue Tagged With: Creative writing, Storytelling, writing workshop

Primary Sidebar

June 23, 2022

Master the Art of Storytelling - Ann Wylie's creative-content workshop on July 11-15

Save upto $100 with our group discounts.

Register for Master the Art of Storytelling - Ann Wylie's creative-content workshop on July 11-15
  • What goes into a press release boilerplate?What goes into a press release boilerplate? Boil your company down with boilerplates
  • How to write funny contentHow to write funny content: Try self-deprecating humor
  • People understand 48% less on mobilePeople understand 48% less on mobile: How can you overcome the obstacles of reading on smartphones?
Archives

Wylie Communications, Inc. logo
    Training
  • In-house writing workshops
  • Public writing workshops
  • Association workshops
    Services
  • Writing guidelines
  • Ask Ann
  • Editing and rewriting
    Tools
  • Learning tools
  • RevvingUpReadership.com
  • Free writing tips
Subscribe to our ezine
Upcoming Workshops

Master the Art of Storytelling - Ann Wylie's creative-content workshop on July 11-15

NOT Your Father’s PR Writing - Ann Wylie's PR-writing workshop on Aug. 15-19

Rev Up Readability - Ann Wylie's tight-writing workshop on Sept. 19-23

Think Inside the Inbox - Ann Wylie's email-writing workshop on Oct. 17-21

© Copyright 2022 · Ann Wylie · All Rights Reserved
May not be duplicated and shared without authors permission. Contact us