Learn to move readers to act at this two-day Master Class
Would you like to learn to write copy that moves people to act? Master a structure that’s proven in the lab to work better than the inverted pyramid? Make every piece you write measurably easier to read and understand?
If so, please join me at Catch Your Readers, a two-day writer’s Master Class on April 21-22 in Chicago.
Fill your toolbox with tricks.
In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Think Like a Reader: Learn to move people to act
- Go Beyond the Inverted Pyramid: Master a structure that’s been proven in the lab to reach more readers
- Cut Through the Clutter: Make every piece you write measurably easier to read and understand
- Lift Your Ideas Off the Page Or Screen: Reach flippers and skimmers, increase readership
- Edit, write, repeat: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece
Meet me in Chicago.
I love you, Portland, but I’ve got to say, I think Chicago is the most beautiful city in the United States. You’ve got the history of 20th century architecture reflected in a glittering river. You’ve got buildings by two of my favorite Franks, Mssrs. Lloyd Wright and Gehry. And then there’s that magnificent ‘bean’!
Why not make a long weekend of it?
I, for one, will be winding down from the workshop by taking an architectural riverboat cruise, spending my retirement savings on The Magnificent Mile, catching the latest shows at Steppenwolf and Second City, eating whatever Rick Bayless sets in front of me at Topolobampo and ogling the Impressionists at “the best art museum in the world” (TripIt), the Chicago Art Institute.
Maybe we’ll run into each other!
Save money, earn bonuses.
I have no doubt that this Master Class will be the best money you invest on your professional development this year.
Plus, you can save money and earn more bonuses when you bring a friend, refer a friend or belong to RevUpReadership.com.
At the workshop, you’ll find out why Amy Kappler, communications specialist, Burgess and Niple, said of my Master Class: You’ll get “a semester’s worth of knowledge in a few hours.”