Learn to engage readers with wordplay, metaphor, storytelling and more
My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”
The corporate communication writer’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?
But at Master the Art of the Storyteller — a two-day creative-writing Master Class on July 29-30 in San Francisco — you’ll learn how to write messages that grab attention, keep it longer, communicate more clearly, enhance credibility and are more likely to go viral. You’ll walk away with techniques (not just what to do, but how) for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
And if you act by May 29, you can save up to $300 on registration.
Fill your toolbox with tricks.
In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Grab Attention With Feature Stories: Craft creative leads and kickers
- Make Your Copy More Colorful: Engage readers with fun facts, juicy details
- Play With Your Words: Spice up your headlines, leads and sound bites with wordplay
- Master the Art of the Storyteller: Tap ‘the most powerful form of human communication’
- Add Meaning With Metaphor: Clarify complex concepts with analogies
- Take Your Story From ‘Meh’ to Masterpiece: Bring your laptop and a story to work on, and leave with a totally rewritten piece.
If you’re a good writer, this Master Class will equip you with a bigger, better bag of writing tricks. If you’re struggling, the program can give you the tools you need to get up to speed almost immediately.
Wherever you are in your writing journey, in this workshop, you will:
- Learn the latest, proven-in-the-lab approaches for getting readers to pay attention to your message, understand it, remember it and act on it.
- Find out how to ditch outdated writing practices that actually annoy, rather than attract, readers.
- Get the information you need to have a successful conversation with management about what works in writing and why.
- Leave with fresh techniques based on relevant research that you can use to reach and sway your audiences.
Meet me in San Francisco.
Look! There’s the apartment on San Francisco’s Montgomery Street where Alan Ginsberg wrote “Howl.” Here’s the site of the old Black Cat Bar that John Steinbeck frequented. And that spot right there — in the middle of the Bay — that’s the one Maya Angelou wrote about in I Know Why the Caged Bird Sings.
You might think of San Francisco as home to tech gadgets and gear. But it’s always been a city of letters, as well.
Here, writers ranging from Alice Walker to Amy Tan and from Jane Smiley to Charles Schulz have plied their pens. You’ll find literary festivals, maps, museums, walking tours — and our summer writing workshop — in San Francisco.
Why not make a long weekend of it?
I, for one, will be winding down from the workshop by scouring the shelves at City Lights Bookstore, picking out the perfect pearls in Chinatown, barking back at the sea lions on Pier 39, sighing over the bucatini at SPQR and taking in the Turner Show at the de Young Museum.
Maybe we’ll run into each other!
Save up to $300 when you register by May 29.
I have no doubt that this Master Class will be the best money you invest on your professional development this year.
Plus, now you can save up to $100 with early bird registration if you sign up by May 29. And if you’re one of the first 20 people to register, you’ll get a free, three-month subscription to Rev Up Readership.
Save even more and earn more bonuses when you bring a friend, refer a friend or belong to RevUpReadership.com or PRSA.
You’ll find out why Jim Masters, internal communication specialist at Accenture, said of Ann’s Master Class: “I have been a journalist for more than 30 years, published more than 10,000 times, and I have learned more about writing in the past two days from Ann than I have in all that time.”
I look forward to seeing you there!
P.S. Remember, the early bird discount ends May 29. If you’d like to get the best possible price on this workshop, register now.