Learn to engage readers with wordplay, metaphor, storytelling and more at this two-day Master Class My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does … [Read more...] about Make Your Copy More Creative in Phoenix
Creative writing
Turn programs into people
Bring stories to life with human interest Stories about organizational programs, policies and procedures can kill reader interest. But bring those stories to life through people, and you can resurrect attention, too. That's what graduates of our most recent Master the Art of the Storyteller Master Class did with these before-and-after leads about HR programs. Let … [Read more...] about Turn programs into people
Get a writing workout with Wylie
Take your story from 'meh' to masterpiece in this two-day creative-writing Master Class In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there's not enough time to pause and reflect on how you're doing. But at Master the Art of the Storyteller — a two-day creative-writing Master Class on July 29-30 in San Francisco — you'll … [Read more...] about Get a writing workout with Wylie
Paint word pictures
'You'll have your hand on your head with a knot under it' My grandma and namesake, Annie B. Vrana, was an Oklahoma farm woman and one of the most colorful people I've known. When she spoke, she painted pictures in your head. What I didn't know then that I do know now is that word pictures increase understanding. Because Grandma talked in pictures, we could literally … [Read more...] about Paint word pictures
Master the Art of the Storyteller
Learn to engage readers with wordplay, metaphor, storytelling and more My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a … [Read more...] about Master the Art of the Storyteller