Learn to engage readers with wordplay, metaphor, storytelling and more at this two-day Master Class My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does … [Read more...] about Make Your Copy More Creative in Phoenix
Storytelling
Turn policies and procedures into people
Human interest helps fight the 7 dreary P's Call them the seven dreary P's: programs, plans, policies, procedures, protocols, positions and products. Bring these mind-numbing topics to life by turning them into an eighth P: people. That's what graduates of our most recent Master the Art of the Storyteller Master Class did. Let people stand for protocols. For … [Read more...] about Turn policies and procedures into people
Get a writing workout with Wylie
Take your story from 'meh' to masterpiece in this two-day creative-writing Master Class In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there's not enough time to pause and reflect on how you're doing. But at Master the Art of the Storyteller — a two-day creative-writing Master Class on July 29-30 in San Francisco — you'll … [Read more...] about Get a writing workout with Wylie
Master the Art of the Storyteller
Learn to engage readers with wordplay, metaphor, storytelling and more My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a … [Read more...] about Master the Art of the Storyteller
Serial monogamy
Why have people fallen in love with this podcast? It's been compared to The Sopranos. Before its debut, it ranked No. 1 on iTunes. When its first season was over, fans couldn't remember what people do who aren't listening to it. It's Serial, a true-crime procedural by the creators of This American Life. The podcast follows the story of Adnan Syed, who has been in prison … [Read more...] about Serial monogamy