People perform better with short-form vs. long-form content
The more information you have, the better decisions you can make, right?
Yes, your blog posts are more likely to climb higher in search results when the they’re 1,000 words or more long. (While longer content works for blog posts, it doesn’t work as well for social shares, though.)
But are you writing for search engines? Or for your audience?
Is your long form piece likely to sell more products or services? Increase conversion rates? Help audience members decide?
It turns out that doctors make better diagnoses when they have less information.
Shoppers buy more when they have to sort through fewer options.
Accountants are more effective when they receive less data.
So are investors, seniors, psychologists and Marines.
Would your pieces be twice as good if they were half as long?
How long should your message be?
Would your message be twice as good if it were half as long?
Yes, the research says. The shorter your message, the more likely readers are to read it, understand it and make good decisions based on it.
Find out at Rev Up Readability — our clear-writing workshop, which starts June 20.
There, you’ll use a cool (free!) tool to analyze your message for 27 readability metrics. You’ll leave with quantifiable targets, tips and techniques for measurably boosting readability.
Save up to $100 with our group discounts.