Write to length — first time, every time — with story structure
As a reality TV superfan, I’ve learned a lot about writing from “Project Runway” episodes.
For one thing, time management counts.
The most talented designers sometimes trip over deadlines: If you’re crafting an evening gown out of cabbage leaves, you might want to limit the ruching. Because if your model walks down the runway in a bra and a button, you’re going home no matter how brilliant your sketch looked.
“Why write a thesis when what you need is a tweet?”
— Ann Wylie, president, Wylie Communications
The same thing is true in writing. It’s what you deliver — on deadline — that counts.
One way to write better, easier and faster, then, is not to overdesign. A big piece of time management boils down to knowing whether you’re creating a wedding gown or a simple shift, a white paper or a social media status update.
So as part of the prewriting process — before you type a single word — map out a plan for the length of your piece.
Write better, easier & faster
Would you like more tips for save time and energy while crafting more engaging messages?
There, you’ll master a 5-step creative process and a 3-step writing process that will help you experience the joy of what creativity experts call “flow” — when your fingers fly across the keyboard to keep up with all of the great words pouring out of your head.
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