Must web heads be dull?
There’s a lot of sniveling and squawking going on in the web writing community these days. Consider the headlines:
- “This Boring Headline Is Written for Google,” grumble journalists.
- “Google doesn’t laugh,” moan headline writers.
- “Witty headlines: Black and white and dead all over,” kvetch communicators.
What’s all the bellyaching about? The fact that feature headlines don’t work so well online. Sad, but true: When it comes to web heads, it’s more important to optimize for search engines — and optimize for real people — than it is to be clever.
More than half of social media followers spend, on average, fewer than 15 seconds on a page, according to a study by Chartbeat. In this environment, you need to get your message across to skimmers, scanners and other nonreaders.
Reach even ‘readers’ who won’t read your paragraphs.
But at Get Clicked, Read, Liked & Shared — my one-and-only 2018 social media-writing Master Class on Feb. 6-7 in Los Angeles — you’ll learn to use links, subheads, decks, lists and other forms of microcontent to reach even people who don’t read your paragraphs. Specifically, you’ll learn how to:
- Avoid writing headlines that get filtered out by Facebook.
- Write better listicles with our 6-step list-writing makeover.
- Bust the myth of page view time. Help readers understand better, remember longer and enjoy your piece more — in half the time.
- Tear down obstacles to reading your post by passing the Palm Test.
- Write headlines that rank higher in SEO and entice readers with wit and whimsy.
Polish your skills
Learn to Catch Your Readers and more at these Master Classes
Ask about piggybacking on my upcoming engagements in: