Talking about ourselves — better than sex?
It feels so good to talk about ourselves.
Talking about yourself activates the same pleasure centers in the brain as food, money or sex, according to Harvard neuroscientist Diana Tamir and her colleague Jason Mitchell, whose research on the topic was published in the Proceedings of the National Academy of Sciences.
No wonder some 40% of everyday speech is devoted to telling others about our favorite subject.
For the study, Tamir and Mitchell used an MRI scanner to see which parts of the brain responded when people talked about themselves. When participants were sharing their own pizza preferences and personality traits, researchers saw heightened activity in regions of the brain associated with the rewards we get from food, money or sex.
Learn to write copy that sells in this hands-on workshop
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.
At Catch Your Readers — our two-day Writing That Sells master class on Nov. 16-17 in Kansas City — we’ll debunk destructive writing myths. You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Specifically, you’ll learn how to:
- Think Like a Reader: To move people to act, give them what they really want
- Hook ’Em With a Savvy Structure: Master a structure that’s been proven in the lab to reach more readers
- Cut Through the Clutter: Make every piece you write easier to read & understand
- Lift Ideas Off the Page: Draw readers in and reach nonreaders with display copy
- Get a writing workout with Wylie: Take your message from ‘meh’ to masterpiece when you practice your new skills on your own work
This is our final Catch Your Readers workshop for 2017. Don’t miss out. Register now.
Save $100 when you catch one of our early bird tickets.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Ask about piggybacking on my upcoming engagements in: