3 steps to a great story
Facts tell, stories sell
But it’s not enough just to have a great story. To make the most of your best business stories, you also need great storytelling.
Fortunately, great storytelling is as easy as 1-2-3.
Here’s how to turn facts that tell into stories that sell, in this rewrite of one of my favorite corporate stories, a piece about FedEx helping rescue a bear named Ben.
Engage readers with wordplay, metaphor and more
My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”
The communicator’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?
At Master the Art of the Storyteller — our two-day creative-writing master class on Sept. 25-26 in New York — you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral.
You’ll walk away with proven-in-the-lab best practices — not just what to do, but how — for painting pictures in your readers’ minds so they understand your points faster, enjoy your information more and remember it longer.
Specifically, you’ll learn how to:
- Think Outside the Pyramid: Increase engagement, readership, sharing and more.
- Color Them Fascinated. Rivet readers with juicy details.
- Paint Pictures In Your Readers’ Minds. Make their brains light up.
- Get to Aha! Master a creative process that works with — not against — your brain.
- Play With Your Words. Surprise and delight readers with wordplay.
- Make Magic With Metaphor. Charm readers with compelling comparisons.
- Master the Art of the Storyteller. Whoever tells the best story wins.
- Get a creative writing workout with Wylie: Take your story from ‘meh’ to masterpiece when you practice your new skills on your own work.
Save $100 when you nab one of our few remaining early bird tickets.
This is the chance you have this year to learn to Master the Art of the Storyteller with Ann. Don’t miss out. Register now.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Ask about piggybacking on my upcoming engagements in: