November 19, 2017

A bear’s tale

3 steps to a great story

Facts tell, stories sell

A bear's tale

Tell me a story How can you make the most of your best business stories? Image by Jessica Weiller

But it’s not enough just to have a great story. To make the most of your best business stories, you also need great storytelling.

Fortunately, great storytelling is as easy as 1-2-3.

Here’s how to turn facts that tell into stories that sell, in this rewrite of one of my favorite corporate stories, a piece about FedEx helping rescue a bear named Ben.

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“In the first act you get your hero up a tree. The second act, you throw rocks at him. For the third act you let him down.”
— George Abbott, American theater producer and director

Master the Art of the Storyteller

Engage readers with wordplay, metaphor and more

My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”

Tell me a story

Tell me a story Creative messages grab attention, keep it longer, communicate more clearly, enhance credibility and go viral. Image by Jeremy Thomas

The communicator’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?

At Master the Art of the Storyteller — our two-day creative-writing master class on Sept. 25-26 in New York — you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral.

You’ll walk away with proven-in-the-lab best practices — not just what to do, but how — for painting pictures in your readers’ minds so they understand your points faster, enjoy your information more and remember it longer.

Specifically, you’ll learn how to:

  • Think Outside the Pyramid: Increase engagement, readership, sharing and more.
  • Color Them Fascinated. Rivet readers with juicy details.
  • Paint Pictures In Your Readers’ Minds. Make their brains light up.
  • Get to Aha! Master a creative process that works with — not against — your brain.
  • Play With Your Words. Surprise and delight readers with wordplay.
  • Make Magic With Metaphor. Charm readers with compelling comparisons.
  • Master the Art of the Storyteller. Whoever tells the best story wins.
  • Get a creative writing workout with Wylie: Take your story from ‘meh’ to masterpiece when you practice your new skills on your own work.

Save $100 when you nab one of our few remaining early bird tickets.

This is the chance you have this year to learn to Master the Art of the Storyteller with Ann. Don’t miss out. Register now.

“Ann inspired me to exorcise the dusty demons of my journalism career and embrace a livelier and more agile writer within.”
— Laura Ingalls, senior manager, communications, PetSmart Charities

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Get Clicked, Read, Shared & Liked - Ann Wylie’s online-writing workshop in Portland on July 27-28, 2017

Portland | July 27-28

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San Francisco | Aug. 17-18

Register for Master the Art of the Storyteller in New York: Ann Wylie’s creative-writing workshop in New York on Sept. 25-26, 2017

New York | Sept. 25-26

Register for Catch Your Readers in Kansas City: Ann Wylie’s persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

Kansas City | Nov. 16-17

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

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  • Avon, CT: May 31
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