October 24, 2017

Stop wasting readers’ time

They ‘get visibly angry’ at verbose sites

Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.

Stop wasting readers' time

Not going to take it any more Chances are, your readers are killing time reading your webpage on their smartphones. That doesn’t mean they want you to kill their time. Image by Alvaro Tapia

Why?

“Even relaxation is purposeful behavior,” according to usability expert Jakob Nielsen. “In information foraging theory, users seek to maximize their cost/benefit ratio. That is, people want more thrills and less interaction overhead.”

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“I don’t know how to read any more. I can only read 20 or 30 words at a time before taking out my iPhone and caressing it and snuggling with it.”
— Gary Shteyngart, author, Super Sad True Love Story

Get Clicked, Read, Shared & Liked in Portland

Learn to write webpages, blog posts and social media messages that reach readers online in this digital-writing workshop

Online, constant problem-solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)

Get Clicked, Read, Shared & Liked

Can you read me now? Overcome the obstacles of reading on the screen to get the word out on the web. Image by Derick Anies

“Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the internet.”

So, in this environment, how do we reach readers online?

Here’s the good news: At Get Clicked, Read, Shared & Liked — our two-day online-writing master class on July 27-28 in Portland, and on Dec. 11-12 in Miami — you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

Specifically, you’ll learn how to:

  • Think Like a Friend, Fan or Follower: Offer news you can use, and watch your reach and influence grow.
  • Create Content Marketing Pieces That Almost Write Themselves: Get our fill-in-the-blanks templates for tipsheets, survey stories and more.
  • Cut Through the Clutter Online: Overcome the obstacles of reading on the screen.
  • Lift Ideas Off the Screen: Draw visitors in, increase open rates — even reach nonreaders — with microcontent.
  • Get an online writing workout with Wylie: Take your blog post, webpage or status update from ‘meh’ to masterpiece when you practice your new skills on your own work.

This is the only online-writing workshop we have planned in Portland in 2017. Don’t miss out on your chance to master online-writing in Portland! Register now.

“A great course for virtually every level of web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Cut Through the Clutter - Ann Wylie's Concise Writing workshop in Washington, D.C. on April 6-7, 2017
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Chicago on May 18-19, 2017
Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Boston on June 19-20, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Portland on July 27-28, 2017
Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop in San Francisco on Aug, 17-18, 2017
Register for Master the Art of the Storyteller in New York: Ann Wylie's creative-writing workshop in New York on Sept. 25-26, 2017
Register for Catch Your Readers in Dallas: Ann Wylie's persuasive writing workshop in Dallas on Oct. 16-17
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Kansas City on Nov. 16-17, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Miami on Dec. 11-12, 2017

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Boston: June 19-20
  • Chicago: May 18-19
  • Dallas: Oct. 16-17
  • Geneva: July 6
  • Johnson, Rhode Island: Aug. 8-9
  • Kansas City: Nov. 16-17
  • Miami: Dec. 11-12
  • New York: Sept. 25-26
  • Northbrook, Chicago: June 14
  • Portland: June 6 & July 27-28
  • Roseville, California: Oct. 24
  • San Francisco: Aug. 17-18
  • Washington, D.C.: April 6-7

Keep up with my calendar.