Learn to get the word out via media relations
in this two-day PR-writing workshop in New York
Your PR pieces run the approval gauntlet. But getting notes from folks who don’t know the art and science of PR writing can hardly be considered feedback.
So in the crunch of writing headlines and meeting deadlines, how do you polish your skills and improve your craft?
At NOT Your Father’s News Release — a two-day PR-writing workshop in New York on Dec. 9-10 — you’ll get a chance to write, edit and rewrite; get and give feedback; and learn from your peers, as well as from me, PRSA’s “national writing coach.” In the process, you’ll:
- Master the techniques you learn in the workshop by applying them immediately
- Gain valuable insights on your work from your peers and me
- Learn to analyze and improve others’ writing — the best skill you can develop for improving your own work
Deadline extended! And if you act by Nov. 9, you can save up to $300 on registration.
Fill your toolbox with tricks.
In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Think Like a Reporter. Place your PR piece among the 3% to 45% (Wilcox & Nolte) that actually get used.
- Avoid PR 101 Approaches. Learn current best practices — proven in the lab! — for organizing a contemporary, compelling PR piece.
- Cut Through the Clutter for PR. Make your PR piece up to 300% easier to read in our Readability Smackdown.
- Turn Lame-ass Quotes Into Killer Sound Bites. Make your subject matter experts sound as fascinating as Winston Churchill or Ronald Reagan.
- Transform Your Story From ‘Meh’ to Masterpiece. Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.
Meet me in New York.
New York has long been the center of the American literary universe. It’s the city of Walt Whitman, Edith Wharton, Henry Miller, Philip Roth. It’s home to The New York Times, Reader’s Digest and The Huffington Post.
The city is teeming with good writing juju — so much so that you can virtually feel your writing muscles grow while you’re sitting in a Greenwich Village bar or sipping champagne at The Algonquin. (Now that’s my idea of a writing workout!)
Why not make a long weekend of it? I, for one, will be staying after the workshop to walk the High Line, shop Madison Avenue consignment shops, have the multicourse prix fixe lunch at Bouley, see “Hamilton” on Broadway and catch the Picasso sculpture show at the Museum of Modern Art.
Maybe we’ll run into each other!
Save up to $300 when you register by Nov. 9.
I have no doubt that this Master Class will be the best money you invest on your professional development this year.
Plus, now you can save up to $100 with early bird registration if you sign up by Nov. 9. Save even more when you bring a friend, refer a friend or belong to RevUpReadership.com.
Interested? Contact me directly, learn more or register now.
You’ll find out why Carl Walton, PR pro at the U.S. Postal Service, writes: “One tip I learned from Ann has enhanced the interest of the media at least threefold.”