Silver Anvil winners show it's not 'us and our stuff' Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom. That's because readers look at only the first two or three words of the headline when scanning lists … [Read more...] about But what’s the topic?
Steal 4 tips from the search giant's own releases Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015. Most of them are earnings releases. So when Google announced that it had acquired Nest, the release itself gave some insights into what Google rewards in releases. Here are four techniques to steal from … [Read more...] about What would Google do?
Learn to get the word out via media relations in this two-day PR-writing workshop in New York Your PR pieces run the approval gauntlet. But getting notes from folks who don't know the art and science of PR writing can hardly be considered feedback. So in the crunch of writing headlines and meeting deadlines, how do you polish your skills and improve your craft? … [Read more...] about Get a PR-writing workout with Wylie
'You' gets the story started in media relations pieces It's counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Here's how six PR pros made the reader the topic in their PRSA 2014 Silver Anvil Award-winning campaigns. Use the 'Y … [Read more...] about Use the magic word
Osborn Barr reimagines a press release When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client product, her first instinct was to take the traditional route. Before: a traditional PR 101 release McGrew's first draft used conventional approaches that rarely stand out from the crowd, let alone generate a great deal of interest and coverage. PR 101 … [Read more...] about Shake it up