Silver Anvil winners show it's not 'us and our stuff' Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom. That's because readers look at only the first two or three words of the headline when scanning lists … [Read more...] about But what’s the topic?
Steal 4 tips from the search giant's own releases Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015. Most of them are earnings releases. So when Google announced that it had acquired Nest, the release itself gave some insights into what Google rewards in releases. Here are four techniques to steal from … [Read more...] about What would Google do?
Learn to get the word out via media relations in this two-day PR-writing workshop in New York Your PR pieces run the approval gauntlet. But getting notes from folks who don't know the art and science of PR writing can hardly be considered feedback. So in the crunch of writing headlines and meeting deadlines, how do you polish your skills and improve your craft? … [Read more...] about Get a PR-writing workout with Wylie
Toyota takes on feature releases When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they started with a traditional announcement release: Toyota's North American vehicle production at record levels in 2013 Toyota announced record level North American vehicle production for 2013 surpassing last year's output. TEMA built … [Read more...] about Crumple PR convention
Fill in the blanks to a great benefits lead Want to write a release that grabs reader attention? Lead with the reader. Here's how to do it, modeling the lead from a Silver Anvil Award-winning release by the California Milk Advisory Board: "Dairy farmers throughout California — the nation’s No. 1 milk-producing state — will have an opportunity to learn the basics of … [Read more...] about Put the reader first