Learn to engage readers with wordplay, metaphor, storytelling and more at this two-day Master Class My husband likes to quote Anonymous, who said: "If a man speaks in the forest, and no woman is there to hear him, is he still wrong?" The corporate communication writer's corollary: If you cover your terribly serious and important stories, and nobody pays attention, does … [Read more...] about Make Your Copy More Creative in Phoenix
writing workshops
Get a PR-writing workout with Wylie
Learn to get the word out via media relations in this two-day PR-writing workshop in New York Your PR pieces run the approval gauntlet. But getting notes from folks who don't know the art and science of PR writing can hardly be considered feedback. So in the crunch of writing headlines and meeting deadlines, how do you polish your skills and improve your craft? … [Read more...] about Get a PR-writing workout with Wylie
Take your lead from meh to masterpiece
Master Class graduates nail the feature intro Too many writers have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn't work well with humans. But at our Master the Art of the Storyteller Master Class in San Francisco in July, writers started flirting around with other structures. Here are three of … [Read more...] about Take your lead from meh to masterpiece