Reporters shoot down PR quotes What's the least important element in a release — less important even than the dateline or the boilerplate? Quotes, say one in four reporters surveyed in a 2014 study by Greentarget. According to Greentarget's research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. 28% use quotes … [Read more...] about Say it ain’t so
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Strings of quotes work when they're fascinating When does it make sense to load up your story with quotes? When the people you're quoting are incredibly quotable. That's why The New York Times devoted 23% of its word count to quotes in "David Garth, 84, Dies; Consultant Was an Innovator of Political TV Ads." On average, the Times devotes 12% of its word count to … [Read more...] about String readers along