Anaphora turns search phrases into verse I'm a huge fan of found poetry. Create poetry from the speeches of Donald Rumsfeld, the baseball play calls of Phil Rizzuto or the etiquette advice of Emily Post, and I'm a happy camper. Now the brilliant folks at Google Poetics are creating found poetry of Google search terms. When you search on Google, its algorithms provide … [Read more...] about Google Poetics captures a refrain
Make Your Copy More Creative
The (One-Page) Magazine
The New York Times goes brief Talk about brief: The New York Times packs 13 stories onto its briefs page, called The (One-Page) Magazine. Notice the combination of: One-paragraph profiles, trend pieces and new nuggets One-sentence reviews Charts (History, in Kardashians) Glossary items (This should be a word: Denigreet) Timelines (This one's running across … [Read more...] about The (One-Page) Magazine
The Mighty Metaphor
Karen Brooks brings the Portland dining scene to life The rumor that I moved to Portland, Ore., solely because of the restaurants is only slightly exaggerated. But boy, do these people know how to eat. So I found Karen Brooks' new book, The Mighty Gastropolis, delicious on several counts: Not only did I gobble up the juicy back story on Portland's restaurant scene, but I … [Read more...] about The Mighty Metaphor
‘Don’t light your clothing on fire’
WCB-Alberta teaches safety through 'The Hunger Games' Some topics are hard to tackle. Brand guidelines, casual dress codes and safety, for instance, all come across as finger-wagging, nagging stories. Unless communicators at the Workers Compensation Board of Alberta (WCB-Alberta) are doing the writing, that is. These folks write about safety daily and are great at finding … [Read more...] about ‘Don’t light your clothing on fire’
Create local heroes
Hallmark Cards sees successes through its people Are you communicating internally? Create local heroes. That is, celebrate the people who are moving the company ahead. Let employees stand for the successes of organizational programs. That approach not only recognizes important contributors to the organization’s success. It also illustrates what we think is important … [Read more...] about Create local heroes