Make them more concrete, creative It’s one thing to make a bio or profile creative. Breathing life into high-level strategy stories — like the company’s mission, vision, business objectives and annual goals — that’s another thing. The key: Turn abstract ideas and concepts into concrete, creative, down-to-earth things. So how do you make strategy stories more … [Read more...] about Bring strategy stories down to earth
Make Your Copy More Creative
More pocket profiles
Use 'narrative shorthand' In a recent issue, I introduced “pocket profiles.” That’s squeezing a big life into a small space — without compressing all of the life out of a person — by using "narrative shorthand." Then I asked you to do it. Eight of you took me up on the challenge. Here are the best of the bunch: Christa Evans, Presentation Specialist, Santander … [Read more...] about More pocket profiles
Use ‘narrative shorthand’
Squeeze a big life into a small space How do you pack a large life into a tight space? Try a "pocket profile." That's the technique Anjelica Huston used to describe her great-great-great grandfather in her new memoir, A Story Lately Told: "… a prospector, John Gore, who started up several newspapers from Kansas to New York. A cowboy, a settler, a saloon owner, a judge, … [Read more...] about Use ‘narrative shorthand’
One Smart site
PetSmartCharities.org reaches readers online More than 400,000 dogs and cats find homes each year through PetSmart Charities' in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America. But how to get the word out? Online communications manager Heather Vana and the … [Read more...] about One Smart site
Break out the Metaphor Generator
Black Hills Power transforms press release with analogy Hillary Dobbs, a PR pro at Black Hills Power in Rapid City, S.D., recently received this release to distribute to media contacts: Black Hills Power Hosted New Reliability Center in Rapid City June 20, 2013 – Rapid City, S.D.: Black Hills Power hosted the new reliability center located on Deadwood Avenue in Rapid … [Read more...] about Break out the Metaphor Generator