Concrete details bring tedious topics to life When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack. You can see Ian's natural creativity peeking through with the concrete details in the headline and — buried deep but still breathing — in the … [Read more...] about ‘From Tina Turner to Taylor Swift’
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Take your lead from meh to masterpiece
Master Class graduates nail the feature intro Too many writers have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn't work well with humans. But at our Master the Art of the Storyteller Master Class in San Francisco in July, writers started flirting around with other structures. Here are three of … [Read more...] about Take your lead from meh to masterpiece
Shatter the pyramid
Another communicator takes on the feature Too many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years. Problem is, the traditional news structure doesn't work well with humans. But Janelle Davis, for one, has started to flirt around with other structures. During my Catch … [Read more...] about Shatter the pyramid