Multiply Twitter, PR engagement with an image What simple element can you add to your tweet to increase retweets by more than one-third? An image, according to Twitter's own research. That's a pretty big bang for a story element that takes up only 23 characters on Twitter. Plus, there's more: Tweets with photos multiply engagement by 1,272%, according to an … [Read more...] about Every picture tells a story
design
Pass the dollar-bill test
If it looks easier to read, more people will read it One technique for making sure even a long story looks easy to read is to use Edmund Arnold's dollar-bill test. Arnold, a journalist and design consultant for more than 50 years, said that no chunk of copy should stretch longer than and wider than a dollar bill. Break copy up. To keep copy chunks short and … [Read more...] about Pass the dollar-bill test