Concrete details bring tedious topics to life When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack. You can see Ian's natural creativity peeking through with the concrete details in the headline and — buried deep but still breathing — in the … [Read more...] about ‘From Tina Turner to Taylor Swift’
New York Times spider story shows and tells The best stories ride up and down the rollercoaster of abstraction, showing for attention, then telling for meaning, then repeating the process again and again. This New York Times piece does exactly that, adding color to a complex scientific piece … [Read more...] about What makes it great?