Spread the word like Sagmeister & Walsh For a show at the contemporary art gallery Deitch Projects in 2008, designer Stefan Sagmeister stacked 10,000 bananas against a wall. Unripe green bananas among the yellow ones spelled out the sentence, “Self-confidence produces fine results.” For an iconic 1999 poster for the American Institute of Graphic Arts (AIGA), … [Read more...] about Tattoos, water balloons and green bananas
Communications planning
The right stuff
Are you measuring the wrong things? Why do we measure click-thru rates? Web analytics? Follows, comments, likes and shares? Because they're there. We measure them because they're easy to measure. Some of these measurements can be helpful. Click-thru rates, for instance, might help us make the link between, say, an e-zine article and increased sales. Other … [Read more...] about The right stuff