Put this tool in your utility belt When CenterPoint Energy needed to generate excitement for its United Way giving drive, they turned to some unlikely folks for help. The Blue Flame, Energy Force, Major Setback, The Mysterious Matrix, Pipeline and Power Arc all showed up to get the word out about the campaign. These superheroes appeared on the campaign's posters and … [Read more...] about Superheroes to the rescue
Communicating with comics
Make the medicine go down
Graphic storytelling gets patients to follow their RXs Women in rural Cameroon took 90% of the pills they were prescribed after seeing illustrated instructions. Those who received only verbal instructions took just 78% of the pills they were supposed to take. That's according to a 1997 study by L.N. Ngoh and M.D. Shepherd. For the study, the researchers gave … [Read more...] about Make the medicine go down
Move people to act
Comics change behavior as well as minds Graphic storytelling not only gets people to pay attention to, understand and remember your message. It also changes audience behavior. In three studies, graphic storytelling helped communicators: Build safety involvement. Six out of 10 members of a building trade union pledged to get more active in union health and safety … [Read more...] about Move people to act
See what I mean
Cartoons increase understanding by 633% Comics, cartoons and other techniques that combine words and pictures get more attention than text alone. That was the finding of two University of Michigan professors in a 1996 study. For the study, researchers C. Delp and J. Jones gave 234 patients who visited an emergency room with lacerations printed instructions for caring … [Read more...] about See what I mean
Cartoons double understanding
Words + pictures teach better How can you help students remember the difference between affect and effect, all ready and already and among and between? How about cartoons? In one study, students who received cartoons scored almost twice as high in understanding the differences as those who'd received written examples only. For the study, researchers showed students at a … [Read more...] about Cartoons double understanding