... to learn to Catch Your Readers in New York, Oct. 28-29 Consider the issues: The secret to writing to get read is to position your messages in your reader's best interest. Yet most writers position their messages in their organization's best interest. Which approach do you use? Our old friend the inverted pyramid has been proven in the lab to reduce … [Read more...] about Don’t miss your chance …
Catch Your Reader
Lift Your Ideas Off the Screen
Learn to reach flippers and skimmers at the PRSA International conference in Washington, D.C. Most "readers" don't read — they scan. The fact is, 60 percent of your audience members aren't reading your copy, according to estimates by professors at the University of Missouri. So how can you craft communications to reach nonreaders? In my Lift Your Ideas Off the Screen … [Read more...] about Lift Your Ideas Off the Screen
Catch Your Readers
Learn to move people to act — in print and online In all economic times, the communicators who thrive — and those who help their organizations thrive — are the ones who know how to write copy that sells: not just products and services, but programs, plans and positions, as well. Let’s face it: Organizations can’t afford to communicate just to get the word out. They need … [Read more...] about Catch Your Readers