• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar

Wylie's Writing Tips

Improve your communications with our training, consulting, and writing services

  • Home
  • Writing training
    • Topics
      • Content-writing classes
      • Email-writing classes
      • Persuasive-writing classes
      • PR-writing classes
      • Readability classes
      • Storytelling-writing classes
      • Web-writing classes
      • Writing-process classes
    • In-house writing workshops
    • Public writing workshops
      • Storytelling | July 11-15
      • PR writing | Aug. 15-19
      • Tight writing | Sept. 19-23
      • Email writing | Oct. 17-21
      • Writing process | Dec. 12-16
      • Past writing workshops
    • Association workshops
      • Case study: PRSA Puget Sound
      • Case study: IABC Detroit
      • Case study: IABC Lincoln
      • Case study: PRSA Alaska
    • Writing training clients
    • Trainer
  • Writing services
    • Ask Ann
    • Writing & editing
    • Writing coach
    • Writing guidelines
    • Writing training
    • Consulting clients
  • Writing tools
    • The Power Pack
    • Rev Up Readership: toolbox for writers
    • Art of Storytelling
    • Block Busters handbook
    • Clarify Complex Copy
    • Cut Through the Clutter manual
    • Get Good at Getting the Goods
    • Jargon: Start Making Sense
    • People Power
    • Think Like a Reader
    • Think Outside the Pyramid
  • Writing tips
    • Content writing
      • Relevant content writing
        • Relevant content writing resources
        • Relevant content writing quotes
      • Creative content writing
      • Structure for content
      • Readability for content
        • Resources on blog post length
        • Quotes on blog post length
      • Scannable web copy
      • Content writing resources
      • Content writing quotes
    • Email writing
      • Why email writing?
      • Subject lines
        • Resources on subject lines
        • Quotes on subject lines
      • Target your email
        • Quotes on targeted email
      • Feature story structure
      • Short, readable emails
        • Quotes on readable emails
      • Scannable emails
        • Quotes on how to write scannable email
      • Resources on email writing
      • Quotes on email writing
    • Microcontent
      • Skimming, scanning, reading
        • Resources on skimming, scanning, reading
        • Quotes on skimming, scanning, reading
      • Bulleted lists
        • Quotes on list writing
      • Callouts, pull quotes
        • Quotes on pull quotes and callouts
      • Captions, cutlines
        • Quotes on captions
      • Decks, summary blurbs
      • Headlines
        • Benefit headlines
        • Feature headlines
        • Web headlines
          • Quotes on web headlines
        • Quotes on headlines
      • Links, buttons
        • Quotes on links
      • Subheads
        • Quotes on how to do subheadings
      • Resources on display copy
      • Quotes on display copy
    • Persuasive writing
      • What’s in it for me?
        • Quotes on WIIFMs
      • Write about benefits
        • Quotes on verbs
        • Quotes on benefits
      • Write to, about You
        • Quotes on ‘you’ writing
      • Quotes about persuasive writing
    • Public relations writing
      • Why PR writing
      • Target readers with PR writing
        • Relevant releases quotes
      • Organize PR writing
        • Leads for releases
          • Press release first paragraph
          • Quotes on press release leads
        • Body for releases
      • Quotations
        • Quotes on writing a quotation
      • Readability for PR
        • Quotes on short press releases
      • Headlines, display copy for PR
        • Headlines for releases
        • Visuals for releases
      • Resources on press releases
      • Quotes on press releases
    • Readability
      • Why readability?
        • Information overload
          • Information overload quotes
        • Time spent reading
          • Quotes on time spent reading
      • Story length
        • Why short content
        • Measure A.R.T.
        • Tighten your story angle
        • Resources on writing short content
        • Quotes on writing short content
      • Paragraph length
        • Quotes on paragraph length
      • Writing with statistics
        • Quotes on writing with statistics
      • Sentence length
        • Activate the passive voice
          • Quotes on the passive voice
        • Resources on short sentences
        • Quotes on short sentences
        • Quotes about sentence length
      • Word length
        • Quotes on short words
        • Jargon
          • Quotes on jargon
          • Quotes on acronyms
        • Adjectives & adverbs
          • Quotes on modifiers
      • Readable
        • Resources on readability
        • Quotes on readability
      • Conversational copy
        • Quotes on conversational business writing
    • Storytelling and creative writing
      • Concrete details
        • Why concrete details?
        • Types of concrete detail
        • Quotes on concrete details
      • Description
        • Quotes on scent
      • Human interest
        • Quotes on human interest
      • Metaphor
        • Why use metaphor?
        • Complex copy
        • Creative comparisons
        • Simplify stats
        • Metaphor writing
        • Resources on metaphor
        • Quotes on metaphor
      • Storytelling
        • Why is storytelling important?
        • Find stories
        • Storytelling research
        • Elements of storytelling
        • Storytelling structure
        • Resources on storytelling
        • Quotes on storytelling
      • Wordplay
        • Alliteration
          • Resources on alliteration
        • Balance
        • Coin a word
          • Resources on coin a word
          • Quotes on coin a word
        • Quotes on the etymology of words
        • Rhyme
        • Rhythm
          • Quotes on using rhythm in writing
        • Twist of phrase
        • Quotes on how to use wordplay
      • Resources on creative copy
      • Quotes on creative copy
      • Quotes on boring copy
    • Type of articles
      • Case studies
      • Tipsheets
      • List-writing tips
    • Web writing
      • Why writing for the web?
        • Quotes on why writing for the web
      • Above the fold
        • Quotes on above-the-fold content
      • Tight web copy
        • Quotes on tight web copy
      • Scannable web copy
        • Quotes on scannable web copy
      • SEO for writers
        • Quotes on SEO
        • Quotes on SEO for releases
      • Quotes on crafting good web writing
      • Writing for mobile quotes
    • Writing
    • Writing process
      • Creativity step by step
        • Creative process
          • Quotes on the 5-step creative process
          • Quotes on foraging
          • Quotes on analyzing information
          • Quotes on incubation
          • Quotes on breaking through
          • Quotes on knuckling down
        • Quotes on creativity
        • Quotes from naysayers
        • Creative story ideas
        • Communicating with comics
      • Prewriting
        • Research blog posts
          • Research quotes
        • Tighten angle
          • Quotes on finding your focus
        • Quotes on prewriting
      • Freewriting
        • Quotes on freewriting
      • Writing difficulty quotes
      • Writer’s block quotes
      • Writing process quotes
    • Writing structure
      • Feature story structure
        • Why features structure?
          • Why feature structure?
        • Feature structure examples
        • Feature leads
        • Nut graph
          • Quotes on nut graph
        • Background section
          • Quotes on the background section
        • Body
          • Quotes on the body
        • Conclusion
          • Quotes on how to write good endings
        • Transitions
          • Quotes on transitions
      • Other story structures
      • Quotes on story structure
  • Writing newsletter
    • Current issue
    • What others say
    • Archives
  • Blog
  • Calendar
  • Why us?
    • About the trainer
    • Contact Ann

Catch Your Readers

Learn to move people to act — in print and online

In all economic times, the communicators who thrive — and those who help their organizations thrive — are the ones who know how to write copy that sells: not just products and services, but programs, plans and positions, as well.

Move readers to act Add to your toolbox of writing tricks at Ann’s two-day master class in Kansas City on April 29-30.
Move readers to act Add to your toolbox of writing tricks at Ann’s two-day master class in Kansas City on April 29-30.

Let’s face it: Organizations can’t afford to communicate just to get the word out. They need communicators who know how to move the needle on the bottom line.

Sadly, most communicators were taught to report and inform, not to write copy that moves readers to act. In fact, many of the standard practices in business communication and PR writing today actually do more to put readers off than to persuade them.

But now there’s a way to become one of the small minority of communicators who know how to write copy that catches readers …

In April, just 60 writers will have a chance to write copy
that catches readers at my two-day Master Class.

In this class, you’ll learn how to:

  1. Get readers to 1) pay attention to your message, 2) understand it, 3) remember it and 4) act on it. That — not merely getting the word out — is your four-part job description. You either achieve it or you don’t.

    In this class, you’ll learn to ditch outdated writing practices that actually annoy, rather than attract, readers. You’ll leave with fresh techniques based on relevant research that you can use to reach and sway your audiences.

  2. Build your business or boost your career with top-level writing skills. As I work with communication departments throughout North America, I hear executives rant about the dearth of writing skills in business communications.

    When your management team meets to discuss cutbacks or promotions, do you want to be the communicator with the most Pinterest followers — or the one who knows how to write copy that changes reader behavior?

  3. Slash the time it takes to write. Writing isn’t a matter of talent, it’s a matter of tricks. The more tricks you have, the more confident you are. The faster you can make decisions, because you know what works. The less time you spend agonizing over your copy, knowing something’s wrong but not knowing how to fix it.

    In this class, you’ll stuff your writer’s toolbox with tricks and techniques, systems and formulas. They’ll help you write better, easier and faster.

  4. Stop spending your life begging for approvals. Communicators struggle with the approval process in part because we aren’t very good at explaining the art and science of writing. (Isn’t that ironic?) The ability to talk about what works and why — and to back that talk up with proven, scientific evidence — is one of the best ways I know to gain more control in the approval process.

    In this class, you’ll learn about relevant research you can use to support your points and sell your approaches to management.

In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will make your copy more persuasive, make your writing decisions easier and give you the information you need to have a successful conversation with management about what works in writing and why.

If you’re a good writer, this Master Class will quickly equip you with a bigger, better bag of writing tricks. If you’re struggling, the program can give you the tools you need to get up to speed almost immediately.

Wherever you are on the learning curve, you’ll be a much better writer when you walk out the door at the end of this class. See you on April 29!

Register now.

  • Facebook
  • Twitter
  • LinkedIn
  • WhatsApp
  • Tumblr
  • Pinterest
  • More
  • Pocket
  • Email
  • Print

Filed Under: Articles Tagged With: Catch Your Reader

Primary Sidebar

June 30, 2022

Master the Art of Storytelling - Ann Wylie's creative-content workshop on July 11-15

Save upto $100 with our group discounts.

Register for Master the Art of Storytelling - Ann Wylie's creative-content workshop on July 11-15
  • Cut a long story shortCut a long story short: Would your story be twice as good if it were half as long?
  • What goes into a press release boilerplate?What goes into a press release boilerplate? Boil your company down with boilerplates
  • How to write funny contentHow to write funny content: Try self-deprecating humor
Archives

Wylie Communications, Inc. logo
    Training
  • In-house writing workshops
  • Public writing workshops
  • Association workshops
    Services
  • Writing guidelines
  • Ask Ann
  • Editing and rewriting
    Tools
  • Learning tools
  • RevvingUpReadership.com
  • Free writing tips
Subscribe to our ezine
Upcoming Workshops

Master the Art of Storytelling - Ann Wylie's creative-content workshop on July 11-15

NOT Your Father’s PR Writing - Ann Wylie's PR-writing workshop on Aug. 15-19

Rev Up Readability - Ann Wylie's tight-writing workshop on Sept. 19-23

Think Inside the Inbox - Ann Wylie's email-writing workshop on Oct. 17-21

© Copyright 2022 · Ann Wylie · All Rights Reserved
May not be duplicated and shared without authors permission. Contact us