Multiply Twitter, PR engagement with an image What simple element can you add to your tweet to increase retweets by more than one-third? An image, according to Twitter's own research. That's a pretty big bang for a story element that takes up only 23 characters on Twitter. Plus, there's more: Tweets with photos multiply engagement by 1,272%, according to an … [Read more...] about Every picture tells a story
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Extreme makeover
Strathcona County embraces the feature-style story structure Too many communicators have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn't work well with humans. But in Alberta, communicators are starting to flirt with other structures. After attending one of my Beyond the Inverted Pyramid workshops, … [Read more...] about Extreme makeover
Keywords for killer subject lines
Which words to use — and avoid — from Adestra's analysis Is this the world's best subject line: Alert: Free delivery, 50% off daily? And is this the world's worst: Fw: Register for our Webinar and report? Probably not. But the words we use matter, and the words we use in subject lines matter a lot. Enter Adestra, a U.K.-based email service provider. It … [Read more...] about Keywords for killer subject lines
30-3-30 redux
What does Clay Schoenfeld's rule look like today? Back in the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message as if one-third of your audience will give you: 30 minutes. These folks are readers, and don't we wish there were more of them! 3 minutes. They're not reading … [Read more...] about 30-3-30 redux
Get clicked, read, shared and liked
Polish your Web writing with Shel Holtz and me in Santa Fe Would you like to learn to make your Web pages, blog posts and social media messages measurably easier to read and understand? Build buzz with digital storytelling? Help people find your content? If so, please join Shel Holtz and me for a two-day Web-writing Master Class on Feb. 11-12 in Santa Fe. And if you … [Read more...] about Get clicked, read, shared and liked