Polish your Web writing with Shel Holtz and me in Santa Fe
Would you like to learn to make your Web pages, blog posts and social media messages measurably easier to read and understand? Build buzz with digital storytelling? Help people find your content?
If so, please join Shel Holtz and me for a two-day Web-writing Master Class on Feb. 11-12 in Santa Fe. And if you register quickly, you can still save $300 with our early bird discounts, which end on Dec. 15.
Fill your toolbox with tricks.
In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Fill In the Blanks to Content Marketing: Write tipsheets, case studies and survey stories better, easier and faster with our formulas and templates
- Get the Picture With Social Visual Communication: Reach audience members instantly through images, infographics and Instagram
- Build Buzz Through Digital Storytelling: Engage followers and inspire them to share your stories
- Write For the Small Screen: Prepare your messages for mobility
- Help Readers Find You: Get discovered, read and shared
- Cut Through the Clutter Online: Make social messages easier to read and understand
- Lift Your Ideas Off the Screen: Communicate to skimmers with online display copy
Plus: Learn social secrets from Shel Holtz.
Shel Holtz has been helping communicators reach readers online since Al Gore invented the Internet. In his sessions, you’ll learn which social channels are emerging, which to ignore and what free apps you can use today to reach your customers and clients online.
Shel is principal of Holtz Communication + Technology. There, he helps organizations communicate effectively online. Shel is an IABC Fellow, a Founding Research Fellow of the Society for New Communication Research and a Platinum Fellow of the Mayo Clinic Center for Social Media.
He has written six books on communication and co-hosts the first and longest-running communication podcast, “For Immediate Release.” He consults with the International Monetary Fund, Robert Half International and Intuit, among other organizations.
I always leave Shel’s workshops with dozens of tips and tools I can use instantly to get the word out on the Web. Now you can too, in this workshop.
Meet me in Santa Fe.
Each year, thousands of writers, artists and other creative folks visit Santa Fe for inspiration and ideas. Named one of just a few “Creative Cities” in the world by UNESCO, Santa Fe is home to Georgia O’Keefe, native craftsmen, world-class culinary artists — and our spring social media-writing workshop.
Why not make a long weekend of it? With rooms at the La Fonda on the Plaza — Santa Fe’s oldest, best known hotel — going for just $119 a night, you might as well stay a whole week!
Bring your Valentine. I’m bringing mine. For years, my husband and I have visited Santa Fe in February to celebrate Valentine’s Day and my birthday (Feb. 13, if you were wondering, and it just happens to be my chocolate birthday. Again. Every year. And yes, there will be cupcakes.)
I, for one, will be staying long after the workshop ends to get a soak and massage at Ten Thousand Waves, dine at Geronimo and Coyote Cafe, shop for turquoise at Governor’s Palace, ogle the collections at the Museum of International Folk Art and breathe in the fresh Sangre de Cristo Mountain air.
Maybe we’ll run into each other!
Save up to $300 until Dec. 15.
I have no doubt that this Master Class will be the best money you invest this year on your social media writing. But you can save money, boost the return on your investment — and get a cheap Valentine’s Day weekend in Santa Fe — with our early bird specials and other discounts.