Cut a word, increase comprehension Here's the problem with long sentences: Every time you add a word, you reduce comprehension. Let your sentences sprawl, and the subject, verb and object get too far away from each other. Your readers have to fly to JFK to pick up the subject, Uber to Chelsea to grab the verb and hightail it to the Upper East Side to find the object. … [Read more...] about Three ways to streamline sentences
Save up to $2,500 on 2016 workshops
2015 training dates sold out What a year 2015 has been! I typically sell out of training dates by October or so. This year, they were gone in July. So, if you've been hoping to bring me in for an in-house workshop this year: I'm sorry. If I'll be in your neighborhood in 2015, I'll do my best to squeeze you in while I'm there. Otherwise, you may be able to find a 2015 … [Read more...] about Save up to $2,500 on 2016 workshops
Are you giving your readers e-somnia?
Bedtime screen reading keeps folks up all night Here's one more obstacle to reaching readers online: Reading that email or blog post before bedtime can literally cause your readers to lose sleep. At least, that's what researchers from Harvard Medical School at Brigham and Women's Hospital say. The researchers observed folks reading an e-book on an iPad for four … [Read more...] about Are you giving your readers e-somnia?
Take me away
'Transporting' stories change readers' minds Have you ever been lost in a story? Have you ever looked up and found that hours, not minutes, have passed since you turned on your Kindle and that you are in fact in your own bedroom and not at the palace, about to be crowned queen? Have you ever rewritten the end of a story in your mind, so that, say, Nick and Daisy … [Read more...] about Take me away
Get a writing workout with Wylie
Take your story from 'meh' to masterpiece in this two-day creative-writing Master Class In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there's not enough time to pause and reflect on how you're doing. But at Master the Art of the Storyteller — a two-day creative-writing Master Class on July 29-30 in San Francisco — you'll … [Read more...] about Get a writing workout with Wylie