Silver Anvil winners get particular with their PR leads Embeddable tooth implants. Zombie slayers. The Internet coffee pot. Details like these grab attention. That's why concrete details are the price of entry for a feature lead. 2014 Silver Anvil Award winners use two types of juicy details leads to get the word out: 1. Specific details lead For this … [Read more...] about Details make the difference
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You’re going to need a bigger boat
Learn the art and science of Catching Your Readers at this two-day Master Class in Washington, D.C. If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we've institutionalized in PR and business communication writing are not the bait the reader likes. … [Read more...] about You’re going to need a bigger boat
Make it F-A-B
Lead with benefits, substantiate with features Quick! Which would you rather have: a 2.2GHz dual-core Intel Core i7 processor with a Turbo Boost of up to 3.2GHz? Or the ability to create 3D molecular models on your laptop? And that's the problem. Your readers don't care about your organization and its stuff. They care about themselves and their needs. So to sell … [Read more...] about Make it F-A-B
Catch Your Readers
Polish your skills in these two-day Master Classes Do you need to reach readers online? Write copy that moves people to act? Master the art of the corporate storyteller? Make every piece you write measurably easier to read and understand? If so, please join us at these upcoming public writing workshops. You'll walk away with tips, tricks and techniques for getting people to … [Read more...] about Catch Your Readers
Attention to detail
Little things mean a lot New Journalism pioneer Tom Wolfe gave us "The Me Decade," "The Right Stuff," "Masters Of the Universe" and other enduring tag lines. He also revived the idea of cose piccolo — the "little things" — which Wolfe called status details, the symbols of a person's position in life. "The attention to status detail and dress is … [Read more...] about Attention to detail