They make journalists cry 'hype' and more "Atticus told me to delete the adjectives and I'd have the facts." — Harper Lee in To Kill a Mockingbird Why cut adjectives and adverbs from your copy? Because modifiers: 1. Strike journalists as hype Writing media relations pieces? Journalists hate hype and fluff … and modifiers are hype-y and fluffy. "Be fair," … [Read more...] about Why minimize modifiers?
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Get best practices down on paper "Ann is one of the few people who can actually teach something substantial about writing." — George Stenitzer, former vice president of corporate communications, Tellabs Ever wish you had a reference tool you could hand off to new team members to answer the question, "How do we write around here?" How about a resource you could … [Read more...] about On the same page
Ann’s touring schedule
Polish your skills at one of these events Alas, I can't invite you to the in-house seminars I present for private organizations. But everyone's invited to these upcoming public seminars in: Atlanta on Nov. 9: Ann presents Make Your Copy More Creative, a breakout session at the PRSA World Conference at 11:45 a.m. and an Expert Express session at 3:45 p.m. Chicago … [Read more...] about Ann’s touring schedule
Where in the world is Ann?
Cut your training costs when you piggyback your program Save money when you piggyback your workshop by scheduling it when I'm already “in the neighborhood.” Book your program the day before or after another organization's and split my airfare and ground transportation with the other group. Ask about piggybacking on my upcoming engagements in: Atlanta: Nov. 9 … [Read more...] about Where in the world is Ann?
What are we up to?
The folks at Wylie Communications have been enjoying: Presenting workshops for Freescale Semiconductor, Con Ed, University of Michigan-Ann Arbor, State Fund and IABC New Jersey Presenting a webinar for PRSA … [Read more...] about What are we up to?