Concrete details make great invitation leads When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts. BUT — and as Pee-Wee Herman said, there's always a big but — they wonder, is the feature-style story structure for everything? Even … [Read more...] about Features work for emails too
Articles
A world of pain
Just 2% of adults globally perform at the top literacy level Read it and weep: After decades of reporting five levels of literacy, the largest adult literacy study in the world has dropped Level 5, the top level, for lack of participation. The reason: Just 2 percent of adults worldwide performed at Level 5, so researchers combined it with Level 4 in their most recent … [Read more...] about A world of pain
What would Google do?
Steal 4 tips from the search giant's own releases Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015. Most of them are earnings releases. So when Google announced that it had acquired Nest, the release itself gave some insights into what Google rewards in releases. Here are four techniques to steal from … [Read more...] about What would Google do?
Ann’s touring schedule
Polish your skills at one of these events Alas, I can't invite you to the in-house seminars I present for private organizations. But everyone's invited to these upcoming public seminars in: Atlanta on April 20-21, 2016: Catch Your Readers, a two-day Master Class Chicago on May 11-12, 2016: Cut Through the Clutter, a two-day tight-writing Master Class New York … [Read more...] about Ann’s touring schedule
Where in the world is Ann?
Cut your training costs when you piggyback your program Save money when you piggyback your workshop by scheduling it when I'm already “in the neighborhood.” Book your program the day before or after another organization's and split my airfare and ground transportation with the other group. Ask about piggybacking on my upcoming engagements in: Atlanta: April … [Read more...] about Where in the world is Ann?