People read 20% to 30% slower online
58%
Increase in usability after cutting half the words from a webpage.
72 seconds
Average mobile session duration, compared to 15o seconds on desktops. That means attention spans are less than half as long on mobile as on desktops.
20% to 30%
Reduction in reading speed online vs. in print.
30 milliseconds
Additional amount of time, per word, that it takes web visitors to read on mobile devices vs. desktops.
48%
Percentage harder it is to understand content on an iPhone than on a desktop.
42%
Percentage by which accuracy increased when the IRS printed out webpages about tax law changes and left them in employees’ cubicles.
“What’s slightly annoying” on a desktop can be “overwhelming” on a smartphone.
Raluca Budiu and Jakob Nielsen, authors of User Experience for Mobile Applications and Websites
How can you reach readers where their eyes are?
Web visitors spend 57% above the fold, or on the first screen of a web page, according to the Nielsen Norman Group. They spend 74% on the first two screens.
Find out how to reach visitors where their eyes are at Reach Readers Online — our web-writing workshop starting Oct. 23.
There, you’ll learn how to stop dropping the best-read element on your web page … how to avoid getting your headline cut off on smartphones … how to get found with Ann’s simple tricks and tools for SEO … and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.
Save up to $100 with our group discounts.
