Can your message cut through the clutter?
Americans receive the data equivalent of 174 newspapers a day — ads included.
— USC’s Annenberg School for Communication
All that information gives readers headaches, insomnia and eye twitches.
— National Public Radio
Readers also suffer news fatigue, where they avoid information — including yours.— Associated Press Study
One result: Americans spend only 16.5 minutes a day reading for pleasure.— American Time Use Study
Executives spend only 48 minutes a day reading for work.— The Economist Intelligence Unit and Peppercomm
How much of that time are they spending on your message?
How can you get your message across amidst the clutter?
How can you reach all of your readers?
Read it and weep. More than half of all Americans have basic or below-basic reading skills, according to the DOE’s latest adult literacy test.
How well are you doing reaching these folks with your messages?
To reach all of your readers — regardless of their reading level — please join me at Rev Up Readability, — our clear-writing workshop that begins on June 20.
You’ll learn to make every piece you write easier to read and understand. You’ll walk away with secrets you can use to reach more readers, measurably improve readability and sell concise writing to management. And you’ll learn to write messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Save up to $100 with our group discounts.