Overcome the obstacles of reaching readers on smartphones
Two-thirds of email recipients open your email on their smartphones, not their laptops (Adestra). Three-quarters most often check their messages on mobile devices (Fluent).
Some 7% read your email newsletters in the bathroom (NNG). And the other 93% are lying.
Problem is, reading your email newsletter on the small screen is like reading War and Peace through a keyhole. It’s not easy to get the word out on a 3”x6” rectangle.
When reading emails on their mobile devices, recipients:
- Click 40% less often (Mailchimp). They also click on fewer links. There go your click-through rates. There go your landing page hits.
- Find it 48% harder to understand content (R.I. Singh, et al., University of Alberta).
- Become more likely to unsubscribe. If your message doesn’t work on smartphones, say goodbye to prospects. More than half of consumers have unsubscribed from a brand’s promotional emails because they didn’t work well on mobile (Litmus).
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Get Ann’s insights on a troubled message, get feedback on a broken channel, find new ways to reach your readers or just get your questions answered in a chat with Ann.
How’re we doing at mobile email? Some 4 in 10 find marketing emails to be poorly designed for mobile devices (250OK and 42labs). And more than one-quarter find “how it fits my screen” an important element of email design.
Subscribers rate the ease of reading email on mobile devices 3.3/7 — aka miserable.
— Nielsen Norman Group
Bottom line: Subscribers rate the ease of reading email on mobile devices 3.3/7 — aka miserable (NNG).
Want to get your email message across on the small screen? Write more readable copy and prioritize links carefully.
Learn to overcome 3 more obstacles to getting emails opened, read. >>>
How can you reach email recipients on mobile?
Two thirds of email recipients open your email on their smartphones, not their laptops. Some 7% read your email newsletters in the bathroom. (And the other 93% are lying.) 
Problem is, reading your email newsletter on the small screen is like reading War and Peace through a keyhole. It’s not easy to get the word out on a 5.5” rectangle.
So how do you reach recipients via email newsletters and marketing promotions?
Find out at Think Inside the Inbox — our email-writing workshop, starting on Oct. 17.
You’ll leave with tricks, tips and techniques for writing emails that get opened, read, clicked and shared.
Save up to $100 with our group discounts.
