5 steps to a stellar service story
Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure.
Instead, use the feature-style story structure, and organize your piece like this:
Introduce your piece in the intro.
1. Illustrate your point in the lead. Grab attention by showing instead of telling, as in this piece on 7 steps to service stories.
2. Summarize your story in the nut graph. Now that you’ve grabbed reader attention by showing, it’s time to tell folks where you’re taking them.
How long should your content be?
How long should your blog post be? Your mobile headline? Online paragraphs? Sentences and words?
Learn to write readable content-marketing pieces that don't overwhelm readers — even on their smartphones — at Get Clicked, Liked & Shared, our content-writing workshop that starts April 18.
You’ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you’ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.
Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one “unretweetable” punctuation mark.
Save up to $100 with our group discounts.