Steal writing tips from the author of How to Win Friends and Influence People
I was coaching a communicator for a health insurance plan the other day. The headline for her news story:
Provide Care to XYZ Members
Oy! If only “Do it ‘cause I said so” messages actually worked. That would make my life a lot easier! But nobody’s swayed by a scream. So I reminded my client of Dale Carnegie. In 1936, the author of How to Win Friends and Influence People wrote:
“There is only one way under high heaven to get anybody to do anything. By making the other person want to do it.”
So, Carnegie wrote:
“Before you [communicate], pause and ask yourself: ‘How can I make this person want to do it?’”
How can you make your readers want to do what you want them to do? That’s your headline.
How do you write messages that readers want to read?
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
Learn a four-step process for making your message more relevant, valuable and rewarding to your audience at Catch Your Readers, our persuasive-writing workshop starting May 16.
There, you’ll learn the formula readers use to determine which messages to read. Discover two rewards you can use to boost audience interest in your message. And learn a magic word that focuses reader attention on your message.
Save up to $100 with our group discounts.