Make your message as readable as this popular news site
How does your message stand up against The Huffington Post?
After all, The Huffington Post is the third most popular online news site, behind only Yahoo! News and Google News. They must be doing something right!
So what readability techniques can you steal from the Huff Post?
Is your message difficult to read?
To find out, we analyzed a full day’s content in the Huff Post — some 85 articles in all, not including the sports section. Here’s what we found:
- Story length. The Huffington Post’s articles weigh in at an average of 752 words. How long is your average blog post, news release or intranet article?
- Paragraph length. The Huffington Post’s paragraphs average a slender 34 words. Long paragraphs reduce reading. Shorter paragraphs are easier to read.
- Sentence length. The Huffington Post’s average sentence length is 20 words. Short sentences promote comprehension. What’s the average number of words per sentence in your message?
- Word length. The Huffington Post averages a little over 6 characters per word. Plain English reduces reading effort and increases reading. How many syllables per word do you average in your messages?
- Flesch Reading Ease score. The Huffington Post averages about 50 on The Flesch Reading Ease test. This readability formula measures how easy to read a piece of text is. The higher, the better, on this scale of 0 to 100.
Make every message more readable.
Want more tools for improving readability?
There, you’ll get targets for 34 readability measures and tips for achieving them. You’ll walk away with clear-writing best practices based on 130 years of science and research.
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