4 ways to make your e-zine type letter-perfect
I received an email a few weeks ago from advertising specialist Darren Wiedman, who subscribes to my e-zine.
“I have to reach for my reading glasses every time I open your emails,” he said, in the most generous and gracious exchange possible. “But they are usually worth the extra effort.”
Thank you, Darren. I’m sorry. We’re going to do better.
Darren, whose job includes building HTML emails, suggested that we consider 14 point as a minimum for email text. He sent links to a post by Litmus and other email clients that agreed.
That got us wondering: What are the best font styles and text sizes for easy-to-read emails?
Whether you’re writing email newsletters, email marketing campaigns or business emails, here are four tips for choosing the best font for your email:
How can you get your emails read?
American professionals receive an average of 121 emails a day — times each of their two or more inboxes. No wonder 276 emails languish unread in the average inbox at any time.
Find out at Think Inside the Inbox — our email-writing workshop that begins Dec. 12.
You’ll learn to write email leads that get read (our fill-in-the-blanks formula will change your life), avoid the No. 1 reason people unsubscribe and pass a simple test for getting the word out via email on mobile.
Save up to $100 with our group discounts.